Introduction of Social Media Marketing of Subway Company

            Marketing particularly social media marketing is the need of time. Millions of organizations around the world are developing a competitive edge just by focusing on social media campaigns. Social media marketing campaigns not only spread awareness about new products and services in the market but also enable a company to successfully translate its mission. Briefly speaking, social media marketing provides an incredible opportunity for business growth if managed effectively (Fifield, 2012). In the present work, a social media marketing plan is developed for the Subway Company for one month of social media marketing. The main aim of this plan is to support Subway Company in accomplishing its sales and growth-related goals.