Current Use of Social Media Marketing of Subway Company

        According to research conducted on social media marketing efforts done by the Subway company, we can say that company was focused on social media marketing in past but now their focus on social media is not enough in comparison to the competitor companies (Unmetric.com, 2019). The following graph represents that subway is efficiently managing its Twitter page as an average response for them is above the market average.

Source: https://retail.economictimes.indiatimes.com/social-analytics/food-services/subway/446

              In addition, the company made 2.2 tweets per day. Social media marketing team share details about new products on Facebook and Twitter page to attract their customers to visit their stores for new products. Moreover, the company is also involved in paid social media marketing campaigns. At the beginning of this year, the company introduced a hashtag (#januAny) campaign to demonstrate the real time responses of their customers. Another example of efforts done by Subway for social media marketing is the use of Gifs for children to attract them towards their services.

            Current use of social media for this business is good but not sufficient. Company is running attractive campaigns these are not sufficient in this highly competitive market (Retail.economictimes.indiatimes.com, 2019). These campaigns may have a key role in the survival of Subway Company in the competitive market but what about sustainable development. The company needs to use social media platform more effectively to win maximum food market shares in the selected segments.