Selected Platform of Social Media Marketing of Subway Company

           In this section, social media marketing analysis is conducted to find out the most appropriate social media platform to market subway products. All social media platforms have several prices and packages for paid content promotion that various with the prices of other social media platforms. While selecting the appropriate one social media platform we can’t forget cost and benefit analysis (Retail.economictimes.indiatimes.com, 2019). Social media marketing campaign will have a specified budget that should not be exceeded in order to get maximum profit or benefit. Moreover, it's also important to study the current statistics of social media platforms to select the best one.

According to the statistical analysis, information about social media marketing is presented below:

Company is running these social media pages to grab the attention of its targeted market. Social media campaigns and responses are also presented below:

·         Facebook

·         Twitter

            According to the above mentioned graph, the company's response to customer comments and queries is positive. Graph statistics present that total retweets are 1302, replies 2016, and proactive is 2022. Somehow situation of Instagram is presented below:

·         Instagram

Taking into considerations all requirements the most appropriate social media platform for this social media marketing campaign is Facebook (Subway.com/, 2019). The major reason behind this decision is the high possibility of customer attraction and engagement at the Facebook platform. The key reason for this selection is presented below:

·         Facebook has the audience more than Twitter and Instagram.

·         Facebook likes or customer response rate is also greater than Instagram and Twitter.

·         Facebook has wide options e.g. share images, videos, written posts, share Gifs, start # (Hashtag)  campaigns

·         Facebook response rate can be measured easily (traffic fluctuation or trend)

·          Facebook provides the opportunity to set target rating points

·         Flexible budgets and cost-effective services (Thirdrivermarketing.com, 2018)

·         Opportunity to select audience on the basis of demographic (e.g. age and gender) and geographical segments (e.g. cities, state, and country).  

In light of the above mentioned reasons, we can determine Facebook as the most suitable social media platform to market subway products.