One month social media content plan will cover all important activities related to social media campaign to make this opportunity successful for Subway Company. In this plan, Saturday and Sunday are off days. Activities required to be done in accordance with this month are presented below in one-month social media content plan: 

             In this one month plan all activities are organized in accordance to the sequence or order of implementation. At the first, goals and budgets will be developed that will work as guideline for all other activities carried out in this plan. Moreover, plan ends at the evaluating of overall performance outcomes and final report that will enable the managerial staff to identify limitations and find a better solution for the next time. Somehow, in final report will also cover the customer’s response and feedback about the social media marketing efforts done in one month.        

Evaluation

                Evaluating the above mentioned plan and social media analysis in accordance with my personal social media marketing experiences and skills I can say that Subway still needs to bring more improvement and refinement in their social media marketing plan. Facebook is an effective platform but only when social media marketing campaign has enough strength to grab the attention of viewers or audience (Halloran and Thies). Considering this there is need to add professional and creative content writing styles in this content to ensure success. Professional writing skills and previous knowledge about social media advertising can support in making this social media marketing campaign highly successful.    

Summary and Recommendations

             The whole discussion concludes that social media marketing and advertisement has significant importance for the organizations that are working in a highly competitive market. Subway is working in the food industry as a B2C business oriented company. Subway is highly concerned with the social media marketing campaigns for their new products and services. Somehow, efforts done by Subway Company are still insufficient to meet market requirements for marketing and promotions in order to remain sustainable and deal with the competitor companies in an appropriate manner.

          Considering this social media platforms and customer responses on these platforms are analyzed and a solution is suggested to Subway Company. The analysis presents that the company should start focusing on Facebook to promote its social media marketing. Potential of the audience, flexible budget, and audience specification features are the key reason to select Facebook as the most suitable social media marketing platform. Moreover, one month plan is developed for the Subway Company that will include writing creative and attractive content about credit card discounts, special offers, weekend special, games, feedback, and information about new products. In addition, some recommendations are drawn in the light of these analyses as the company should pay more focus on social media marketing as compared to other marketing strategies. The company should always try to respond or reply to their customer's comments to increase their engagement with Subway.