External Analysis of Apple

One way the consumers of Apple impacts its profitability along with its business strategy is with what they purchase. A diversity of digital products is sold by Apple and each needs a completely different approach. Apple has increased its production of iPads as of 2015, similar to the frequency of new iPhones. But both of these products have different buying processes and patterns. Tablet shipments actually are down over eight percent for 2015 compared to the previous year. The problem is that there are market differences among the smartphones and tablet modles which might draw the magnitude of sales though size differences, better resolution of camera, and increased memory (Investopedia).