Opportunities for Apple Inc. (External Strategic Factors)

        This aspect of the analysis of SWOT pinpoints significant opportunities which are available to Apple. Opportunities are actually external factors which are based on the environment of industry. These factors seem to impact the strategies direction of organizations (SMITHSON). In the case of Apple, following are the most important opportunities:

1. Growth of distribution network

2. Higher volumes of sales on the basis of rising demand

3. Development of new lines of product