Threats Facing Apple Inc. (External Strategic Factors)

            In this aspect of the analysis of SWOTH, the focus is more on the threats that an organization faces from different sources like competitors. Threats are the external factors that seem to reduce or limit the financial performance of an organization. In the case of Apple, following threats are very important:

1.Strong competition

2 Imitation

3. Rising cost of labor in different countries

            In the industry, tough competition is due to the aggressiveness of organizations. Apple seems to compete with organizations like Samsung that also utilizes rapid innovation. Due to this aggressiveness, it is significant for Apple to have powerful fundamentals for the maintenance of competitive advantages. Additionally, the organization also faces the threat of imitation. It is important because there are many organizations that imitate the design and features of Apple (Bhasin).

References of Apple Inc. (External Strategic Factors)

Bhasin, Hitesh. SWOT analysis of Apple Inc – Apple SWOT analysis. 2019. <https://www.marketing91.com/swot-analysis-apple/>.

Investopedia. Apple: Porter's 5 Forces Analysis. 2019. <https://www.investopedia.com/university/apple-porters-5-forces-analysis/>.

SMITHSON, Nathaniel Smithson. Apple Inc. SWOT Analysis & Recommendations. 2019. <http://panmore.com/apple-inc-swot-analysis-recommendations>.