Introduction of Information Chaos vs Information Opportunity, The Information Challenge for the Next Decade

            It is important to understand that what overall perspective is being developed in this article and how things are being explained with regards to concepts such as information chaos as well as information opportunity. The fact of the matter is that information is something, which is surrounding the world in so many ways. The people as well as businesses have to deal with so much information on daily basis such as texts, emails, documents, customer analytics, Facebook posts, Twitter tweets, conversations on LinkedIn, voicemails, podcasts, videos as well as data saved on cloud platforms. In business terms, this information is crucial to do the job on their hands like doing their business, knowing about their customers and then targeting them with specific information etc., and with regards to people, this information is crucial for their entertainment in daily life ( Mancini)

            It clearly means that information is in large numbers and its presence is everywhere, so the question is whether all of this information is arranged and disciplined, and answer to this question is no. It is so because it is very difficult to arrange and discipline so much information around us. The information is no doubt critical in every aspect of life, but fact to keep in mind is that this information is not effectively managed and arranged, so it is quite hard to explore real opportunities that can be attained by using this information ( Mancini)

            This overall situation is related to as “information chaos”, which means that data is too much to be handled and businesses are not able to effectively use this data to get real opportunities for them. One of the recent research studies conducted by AIIM revealed the fact the large business organizations, who feel that information chaos is a major problem for them; they are up to 75% as per their study. It means that information chaos is certainly an issue and businesses are ready to realize this problem in their business processes. The other major issue with this problem is that it is going to get worst in the future as data is constantly increasing in huge numbers, so if any proper strategy will not be made to explore information opportunities, then information chaos will keep damaging business in so many ways ( Smith)