Discuss the application of the idea of disciplined imagination in making strategy to the topic in the article.

            In this article, the major focus is given to the fact that information disruption is increasing with the passage of time, because information and data is also increasing in huge numbers, and if this increasing trend continues without any proper strategy to deal with this information, then information chaos and disruption will continue like this, and businesses will keep suffering due to this. It is important to look at different ideas that how they can play their part in dealing with the issue of information chaos so that information can be turned to explore more business opportunities. It means that problem of chaos should be turned into the essence of opportunities to get more benefits from the available data.

            One such concept or strategy is “disciplined imagination”, which can be useful relating to the topic of this article. Now, it is important to first understand that what disciplined imagination is so that its major traits can be analyzed to deal with the problem of information chaos. The disciplined imagination is the concept, which asserts that processes should be taken with deep understanding of things, rather just looking at an overall perspective. It means that when some strategy, process or information is when disciplined, then imagination could be made on the basis of this disciplined information. For instance, if a ship is taken as an organization, and its navigation system is taken as its planning system, then what could go wrong? The things can go wrong when any unforeseeable situation happens like any object or anything comes in the way of the ship, and they cannot deal with the risk, because they never imagined about it by thinking deeply through their planning phase ( Chermack)

        It happens when organizations are not able to effectively discipline their information and strategy, so scattered things come out with confusing predictions, which developed problems for the organizations. If organization could discipline their strategy and process, and use this disciplined information to spectate about future with proper disciplined imagination, then they can not only look for more opportunities, but they can also look for solutions for the future with any possible issue they may face. The other example to understand disciplined imagination is that when organizations are planning for the future and imaging about possible problems, they construct scenario and build their theory on available information. So, if their information process is disciplined and everything is in proper order, then they can properly assess the future sceneries with any every possible opportunity along with any expected or unexpected risks that they may face due to various reasons. It clearly means that when things are not in order, then disciplined imagination strategy is bet suitable in such situations, as it helps to construct possible future scenarios and then finding relevant solutions according to each scenario they face

 ( Chermack)

            It is also important to understand the term disciplined imagination by segregating these words in parts to see what is meant by being disciplined and what is meant by imagination. If business organization is taking in context, then being disciplined for them is to making extremely thorough as well as careful elaboration of planning so that things can be kept on the right track. For example, if an organization is dealing with the issue in its business, and it is happening because they are not able to handle data and information effectively, then they should discipline their information by focusing on relevant areas and issues. Once they will organize and arrange their available information in a proper order, then next process of imagination comes, which means that thinking outside the box by using available information, and making correct estimations so that future is more predictable with possible opportunities as well as risks being faced by the business (Szulanski and Amin).

            Keeping this disciplined imagination strategy in mind, it can be said that problem of information chaos being discussed in the article can be addressed properly. It is important to understand that how it can be used for addressing the problem of information chaos to be turned into information opportunity. When business firms will organize their data and get rid of data, which is not useful, and arrange data that is valuable for them, it means that information will be disciplined. So, when information is disciplined, it can be used with deep analysis to make imagination of the future by looking at risks and opportunities at the same time. The available information will certainly will help to explore opportunities for the business firms. The strategy formulation can be made with the help disciplined imagination.