What Its Competitive Posture in the Industry of Brain Computing Interface

The products that the Alienware Corporation is selling in the market are quite competitive. The gaming PCs of the company are liked by the customers because of the use of advanced technology and quality of experience that they are providing to their customers. The company is also looking for the new ways to enhance the overall experience of the customers, it will also help the company to have a competitive advantage in the industry. As the Alienware Corporation is the part of Dell that is also known as one of the best computers in the world that is also a competitive advantage for the company. The Alienware Corporation uses the supply chain of the Dell that is also a benefit for it (INGHAM).

Decisions about Emerging Technology of Brain Computing Interface

 There are many of the technologies are out there that can be used by the Alienware Corporation to improve the overall experience of the user. Before adopting any technology, it is very important for the company the analyses the overall credibility of the company related to its investment factors and how it would change or improve the overall experience of the user. Being on the dominant company in the industry, it is very important for them to make good decision about technology adoption because almost everything is depends on their use of technology (Rdmag.com).

Some of the potential option for the Alienware Corporation for the adoption of technology is as follow:

·         Use BCI technologies in their mainstream products

·         Implement BCI technologies in their notepads and PCs operating systems

·         Implement BCI technologies in the gaming controller tools

·         Implement BCI technologies in the hardware controller tools

·         Implement BCI technologies in the 20-40% of their product line

·         Include some features of Brain computing home appliances controller technologies in PCs and notepads

·         Use Brain computing home appliances controller technologies in all features of the PCs and notepads

Hierarchical Decision-Tree Structure of Brain Computing Interface

            Above is the decision tree of the Alienware Corporation about making the decision about the implementation of the Brain computers interface technologies. As it can be seen in the decision tree there are many of the ways are there this company can adopt the new technology. The Alienware Corporation have to analysis the potential outputs for all of the decision presented in the decision tree, so that they may be able to select the most appropriate and suitable option for the adoption of the new and innovative Brain computers interface technologies (INGHAM)