Selected Decision of Brain Computing Interface

All of the option for the adoption of the technology provided above can be used by the company but now it is important for the company to make a decision concerning what is the best decision for them in terms of investing and profitability in the long run. At this stage when the decision tree is analyzed for all of the possible decision for the implementation of the Brain computing home appliances in the Alienware Corporation (INGHAM).

The most potential decision for the company for the implementation of the Brain computers interface technologies would be “Include some features of Brain computing home appliances controller technologies in PCs and notepads”. This is the best option for the company because it takes less investment and the risk associated with the change of technology is also fewer as compared with the other options (INGHAM). Company would use this brain computer interfaces for the purpose to home automation. Company can generate high revenue stream by working in the brain computing home appliances project.

Brain Computing and Home Appliances

Possible Subsequent decisions of Brain Computing Interface

After making the decision about the implementation of the BCI technologies in the Alienware Corporation also involve some of the subsequent decisions. After coming to the decision about including some features of Brain computing home appliances controller technologies in PCs and notepads the company have to make some subsequent decision about investment, risk identification, risk mitigation and the promotion and marketing of the new product that they are willing to sell in the market (Alexandre).

Valuation Process of Real Option of Brain Computing Interface

Currently the Alienware Corporation is among one of the best PCs companies in the world.  The value of their existing product is already very high and in the market there is a high demand for the products of the Alienware Corporation. The Brain computing home appliances would help the company to enhance the overall experience of the customers. BCI reports show the bright possible future of brain computing in home appliances. Considering good market value of smart home appliance and brain computing home appliances there are changes of future growth.   Brain computing home appliances falls in the category of luxury items, so the customers still have the potential to buy the products of the company even with more good quality and higher prices (Rdmag.com).                                                                                                                                                                                                                                                                                                                                                                                            

 Strategic positioning for Competitive Advantage of Brain Computing Interface

            As the Alienware Corporation is the subsidiary of the Dell, so it already has a good brand image in the market and the demand of the company product is high.  The company is doing its business in the field of technology, so it is expected that the implementation of new Brain computing home appliances would be appreciated by the customers because it would enhance their overall experience of smart home appliances use. By doing this innovation with their current computers and devices the Alienware Corporation has the chance to outshine all of the other competitors in the market (INGHAM).

Monitoring Progress of Brain Computing Interface

         In the process of monitoring the Alienware Corporation has to keep track of all the activities after implementing the implementation of new Brain computing home appliances. There is a potential chances for the risks after the implementation of the technology so the company have to monitor the operations and process to avoid any kind of potential risk and mitigate the risk on time.  The Alienware Corporation should also monitor the sales in the market after launching this new innovative products, so they be able to know about the credibility of their decision that they have made for the adoption of the Brain computing home appliances. (Alexandre).