How it makes consumption simpler.

Data has its essential value, which is considered to be not useful until the value would be exposed. Therefore, Big Data today has turned out to become capital. For example, in various giant tech companies, a huge part of the value that they provide arrives from the data which they are continuously analyzing, in order to generate further competence and grow their innovative products as well. But how Big Data really works and makes consumption to become simpler? The fact that we have to realize now is, we exist in a world of Big Data. However, the business is not just merely gathering the entire data for their operations. Instead, the companies would analyze those data in order to figure out the ways to develop their products and services. To make the consumption simpler, Big Data is frequently formulated by digital technologies which associate with further data resources. Then, the companies even also combine Big Data with innovative technologies such as Artificial Intelligence or Machine Learning to enhance the everyday lives of customers become faster and also more modified. Big Data arrives from text, images, audio, or video, and analyzed by the companies for observing the structures along with the trends that associated with the people’s behaviour and also the connection of people with technology, then, the result from this observation will be used to draw the decision that influences how people live, work, or hang out each other. In simple words, Big Data is helping the companies to simpler understand the people; then this information would be used to create their products or services to deliver to the customers or people. A research which conducted by Tom Davenport in 50 companies to figure out on how Big Data has supported them to get the value within cost reduction, make quicker and enhanced decision making, also assists the companies to create new innovative products to reach the requirement of customers (McAfee, Brynjolfsson and Davenport).