Big Data delivers its new privacy concern which has come
up into a piercing focus, especially with social media interfere. Numbers of
people have been pacified into a fake sense of security when they are accessing
the social media sites, without realizing that many of those sites deliver a
treasure trove of information. The privacy concern has arrived at the customers
regarding how Big Data is functioned. Many customers have started to be aware of
the risk of sharing their private information (Kshetri). The customers
nowadays are quietly concerned around the issue of security breaches in Big
Data. In fact, there are numbers of security breaches occurred in multinational
companies such as Yahoo or Target, which indicate that these companies are lack
of security protocols to protect their customers’ private information. A report
came for Target that around million of customers were impacted by the
security breach in the year of 2014. Another security breach was also occurred
at Yahoo where reported about users were impacted in 2014, and got increased
to impact about of users in 2016. These cases of security
breaches arrived from the cyber-attacks that conducted by the hackers which
conquered the privacy of millions of well-known companies, because of there are
lack security protocol, fragile passwords, or otherwise a preventable
carelessness of the companies. In the middle of 2017, nearly 
of data records were stolen by using the
cyber-attacks in all over the world (Zaidi). The fact that the hackers
have stolen the concern of the customers since the type of essential private
data such as security number or credit card numbers. Thus, Big Data has
modified the world to get better, but it has also come up with security
concerns as well.
