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Conclusion – Is the convenience and efficiency worth it? No. We need to develop technologies that can collect data in a more anonymized manner.

Category: Education Paper Type: Online Exam | Quiz | Test Reference: APA Words: 350

            Big Data, indeed, has made the business to become simpler and better for the world. It is also considered to give the best support in the marketing field to improve their business transactions. Big Data is also considered to make the consumption to become simpler for the business as well. Hence, Big Data has offered many convenience and efficiency for the business nowadays. However, there will always be side effects of technology. One of the biggest concern in Big Data is the privacy breach which has been reported to get numbers of cyber-attacks across the world, where the hackers could easily access Big Data of well-known companies and get the private information from the customers. Therefore, people started viewing the convenience and efficiency that was offered by Big Data are definitely not worth it if compared with its privacy concern. For this reason, we need to develop technologies that will able us to collect data within a more anonymized manner which would give the best security protocols to protect our private and essential information from getting stolen by the hackers.

References of Big

Burri, Mira. "Understanding the Implications of Big Data and Big Data Analytics for Competition Law." New Developments in Competition Law and Economics (2019).

Fulgoni, Gian. "Big data:: Friend or foe of digital advertising? Five ways marketers should use digital big data to their advantage." Journal of Advertising Research (2013): 372-376.

Gupta, P.K., et al. Predictive Intelligence Using Big Data and the Internet of Things. IGI Global, 2018.

Kshetri, Nir. "Big data׳ s impact on privacy, security and consumer welfare." Telecommunications Policy (2014): 1134-1145.


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