Big Data, indeed, has made the business to become
simpler and better for the world. It is also considered to give the best
support in the marketing field to improve their business transactions. Big Data
is also considered to make the consumption to become simpler for the business
as well. Hence, Big Data has offered many convenience and efficiency for the
business nowadays. However, there will always be side effects of technology. One
of the biggest concern in Big Data is the privacy breach which has been
reported to get numbers of cyber-attacks across the world, where the hackers
could easily access Big Data of well-known companies and get the private
information from the customers. Therefore, people started viewing the
convenience and efficiency that was offered by Big Data are definitely not
worth it if compared with its privacy concern. For this reason, we need to
develop technologies that will able us to collect data within a more anonymized
manner which would give the best security protocols to protect our private and
essential information from getting stolen by the hackers.
References
of Big
Burri, Mira. "Understanding the
Implications of Big Data and Big Data Analytics for Competition Law." New
Developments in Competition Law and Economics (2019).
Fulgoni, Gian. "Big data::
Friend or foe of digital advertising? Five ways marketers should use digital
big data to their advantage." Journal of Advertising Research
(2013): 372-376.
Gupta, P.K., et al. Predictive
Intelligence Using Big Data and the Internet of Things. IGI Global, 2018.
Kshetri, Nir. "Big data׳ s
impact on privacy, security and consumer welfare." Telecommunications
Policy (2014): 1134-1145.