Marketing research and analysis of Fast Ice USA

        The Fast Ice USA requires to compete in the transpiration industry, and it needs to pay attention to the trends of the new and innovative business because the states of Florida are famous for the visitors and tourist. These new guests of these states face a lot of complications while they search for the vehicles. In the case of competing with other companies in the industry, the Fast Ice USA must compete it with itself. Therefore, there are the few transportation companies in the states of Florida that are engaged in providing services in the same line. Thus the Fast Ice USA must be focused on the tourist and customers departments to catching them.

Competitors of Fast Ice USA

        In the states of Florida, there are the numbers of the competitors of the Fast Ice USA that are engaged in offering the services in the same line. These companies are named as; yellow cab, Uber, and the black car or limousine service. These al rea the direct competitors of the Fast Ice USA because they are engaged in providing the same services.  The very valuables space is occupied by its competitors in the markets of personal transportation. The competitors of the Fast Ice USA such as limousine and Taxi cab are the services of the business that can easy to start the business, and if the person has financial resources to acquire the comfortable facilities from the markets, these are the good facilities in the markets.

The great difference with Uber and other similar companies are:

For clients: Private & higher quality service with competitive prices

For Drivers: Trip income share

 SWOT of Fast Ice USA
Strengths of Fast Ice USA

            There are the serval various strong point of the Fast Ice USA that can be a good reason for the existence of this business in the markets and in the entire region of the United States. The below given all of these points are considered as the good strengths for the business of the Fast Ice USA. These strong points are;

The various strategic location that is covered by this Fast Ice USA.

All of the business models that are operated under the Fast Ice USA.

The access towards the pool of the willing partners

Wide ranges of comfortable and reliable cars.

The ease of the payments.

The polite and highly trained driver, along with excellent customers’ service culture.

Weaknesses of Fast Ice USA

            The perceived lack of demand is considered as most of the important weaknesses for the business of the Fast Ice USA in the industry of transportation. The most important and major weakness for the business of the Fast Ice USA that can be the gains its facts. The least resource for the business structure and low financial capacity to competing with Uber and its other competitors in the markets.  Few other weaknesses of the Fast Ice USA can be explained in such manners;

Lack of investment

Lack of industry contact and experiences

Lack of brand awareness

The new establishment of the business

Lack of current service due to the trial period of service, during the processing time of official documentation, fees and license.

Lack of Brand Awareness, until full license and documentation is full filled. 

 Opportunities of Fast Ice USA

In the entire region of the United States of America, it has the highest rate of smartphone penetration.

The services of the personal transportation markets are still in its initial stages of the developments, and it has outstanding potential growth.

The highly developed market for personal transportation exists in the United States of America.

Their valued customers are seeking for user-friendly solutions and affordable pricing services.

The partnership is actively seeking by the major market players.

The rapid growth of the economy of the United States of America.

The development of a further geographical market is available.

Threats of Fast Ice USA

The pressure of the price can lead to a further decrease in margins.

The sharp and vertical completion in the transportation company.

The threats of the new entrants and innovation in the transportation markets such as; Uber

In the few of the markets, the high levels of the rules and regulations by the government.

Availability of the substitute services.

The completion of the market is the most important and major threats for the Fast Ice USA.

The cost and climates of the cartel process also the major threats for the Fast Ice USA in the transportation industry.

Porter’s five forces analysis of Fast Ice USA
Threats of new entrants of Fast Ice USA

            In the transportation industry, the new entrants can be the biggest threats for the Fast Ice USA due to the less amount of the money at the startup of the business. The person can start it’s on business by investing his money in good and effective manners.

The investment is required for marketing and software developments.

The qualified individuals are required, along with the relevant experiences, are required.

The continues contact with the taxi drivers is required for enhancing the trust of the customers.

Threats of substitutes of Fast Ice USA

         The substitute for the relevant services is high in the transportation industry of the United States of America due to the high-value vehicles and their production in the markets of the United States. Therefore in order to improve its performance, the Fast Ice USA must be struggled for enhancing its quality services to accommodate their valued customers. The Fast Ice USA must retain the clients by offering the higher quality for their services. There must be low switching cost for their customers and the existence of the services of the substitute.

Bargaining power of the buyer of Fast Ice USA

            The Bargaining power of its buyers is high due to the number of existing services in the markets. The customers of the company are keening top Bargaining while they tried to avail the services. The buyer of the Fast Ice USA has high bargaining power due to the wide chain of the services and conveniences in the transportation industry. In these ways, the value and quality must be given to the customers according to the favourable choices.

Ice USA.

The buyers of the markets are fully informed.

The high degree of brand loyalty is the major cause of the highest bargaining power of the buyers.

High demand elasticity

Bargaining power of suppliers of Fast Ice USA

        The bargaining power of the suppliers is relatively low due to the high concentration of services providers. There is less bargaining power of the suppliers because there are wide ranges of the services and products providers related to the vehicles and their services. Such as there are numbers of thousands of fuel filling stations in the United States.  The number of insurance companies exists in the United States that are reduced to overcome the loss of vehicles. The adequate supply of the relevant products and services can be maintained by such suppliers who are existing in the markets

Industry rivalry of Fast Ice USA

            In the transportation market, the Fast Ice USA has extremely high competitive demand. There is serval existing business in the markets, most importantly, Uber and Yellow cab. However, the newly established business on the quality and prices that are decided.

Marketing plan of Fast Ice USA

            The marketing plan is the good source to providing the awareness about the business in the existing markets, and it produces the authentic and accurate information reacted to the products and prices of the business that are establishing in the markets.  The promotions and advertising efforts are also included in the marketing plan of the Projects ABC in its first year. By adopting the marketing strategy, the Fast Ice USA can be reached towards their potential customers to accommodating and facilitating them. Students, professional, and people of all ages are the target customers of the Fast Ice USA. But the major focus of the Fast Ice USA is on the visitors and tourist because they face the serval type of the complications in the markets.

Products/ Services of Fast Ice US

           The Fast Ice USA is engaged in providing quality services to its customers, and these services are related to transportation. The Fast Ice USA will be referred to as the standard driver company which can be easily positioned for making a profit, and it also has favourable competition with its leader in the transpiration industry. The Fast Ice USA is offering the services according to the law of the United States of America for achieving the ambition and aims of the business. Few of the services of the Fast Ice USA can be explained as;

Under the project of the Fast Ice USA managing the fleet of the cars for the partners and managing drivers.

Under the project of the Fast Ice USA training, recruiting offering the drivers for the partners.

 Pricing of Fast Ice USA

            The pricing strategy will be selected by the company according to its marketing plans and the services that are provided to their customers. The cost-based pricing strategy is one of the most suitable pricing strategies for the newly settle business.

Two distinct pricing options will be provided by this company such as;

Placement of Fast Ice USA

        In the first two years, the services will be provided in the entire region of the Florida United States. In the next years, the Fast Ice USA will be spared its services in the entire region of the United States. This will also provide the parcel series to their nearby customers. The drivers of the Fast Ice USA are spread in the various location of the States along with their vehicles.

Promotion of Fast Ice US

            The various promotional strategies will be utilized for promoting the Fast Ice USA in the entire region of the Florida United States. This will also provide the promotions and discounts offers to their valued customers on a weekly basis as well as the discount offers will be sent to the customers.  Sometimes the Fast Ice USA will be sent the offers of the free rides to their valued customers to promote business in effective manners. The cost-effective promotional strategy will be sued by the Fast Ice USA such as the newspaper aid, social media websites, liked in, Twitter and the words of mouth.

Physical evidence of Fast Ice USA

            The physical appearances of the taxi and drivers would be seamed as trustworthy because the particular dress code will be selected for the employees of the Fast Ice USA.