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the
evaluation process is necessary for the business of the Fast Ice USA, and there
will be measurement operation after
3 months quarterly in a year.
Implementation schedule (Gantt chart) and budget of Fast Ice USA
Financial Plan of Fast Ice USA
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Marketing Budget |
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SUMMARY |
ACTUAL |
BUDGETED |
OVER BUDGET |
UNDER BUDGET |
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Total income |
140,000,000.00 |
1,318,080.00 |
138,681,920.00 |
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Total expenses (Marketing) |
36,765,785.00 |
322,809.00 |
36,442,976.00 |
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Income less expenses: |
103,234,215.00 |
995,271.00 |
102,238,944.00 |
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INCOME
DETAILS |
ACTUAL |
BUDGETED |
OVER BUDGET |
UNDER BUDGET |
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Sales |
1,400,000.00 |
1,200,000.00 |
200,000.00 |
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Fees |
6,000.00 |
4,500.00 |
1,500.00 |
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interest earned |
1,000.00 |
980.00 |
20.00 |
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Commissions |
100,000.00 |
98,000.00 |
2,000.00 |
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Royalties |
90,000.00 |
8,000.00 |
82,000.00 |
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Rent |
2,500.00 |
2,600.00 |
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-100.00 |
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Other |
5,000.00 |
4,000.00 |
1,000.00 |
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Total income: |
1,604,500.00 |
1,318,080.00 |
286,420.00 |
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EXPENSE
DETAILS |
ACTUAL |
BUDGETED |
OVER BUDGET |
UNDER BUDGET |
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Marketing Expenses |
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Television
Advertisement |
246,000.00 |
248,000.00 |
|
-2,000.00 |
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Social Media
Marketing |
10,000.00 |
12,000.00 |
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-2,000.00 |
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Advertising |
6,000.00 |
8,000.00 |
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-2,000.00 |
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Radio Advertisement |
7,000.00 |
2,000.00 |
5,000.00 |
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Newspaper Advertisement |
10,000.00 |
5,000.00 |
5,000.00 |
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Travel Expenses |
4,600.00 |
5,600.00 |
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-1,000.00 |
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Other |
1,000.00 |
1,200.00 |
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-200.00 |
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Total sales expenses: |
284,600.00 |
281,800.00 |
2,800.00 |
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Percent of total: |
0.77% |
87.30% |
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Marketing
Administrative Expense |
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Salaries To Marketers |
12,000.00 |
10,000.00 |
2,000.00 |
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Employee benefits |
5,000.00 |
6,000.00 |
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-1,000.00 |
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Payroll taxes |
500.00 |
500.00 |
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Insurance |
15,000.00 |
14,000.00 |
1,000.00 |
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Loans |
6,000.00 |
5,000.00 |
1,000.00 |
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Marketing Supplies |
4,000.00 |
4,100.00 |
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-100.00 |
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Travel
Expense |
200.00 |
190.00 |
10.00 |
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Postage Expense |
2,000.00 |
320.00 |
1,680.00 |
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Furnishings Expenditure |
0.00 |
0.00 |
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Contributions |
5,678.00 |
899.00 |
4,779.00 |
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Dues |
0.00 |
0.00 |
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Other |
0.00 |
0.00 |
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Total admin. expenses: |
50,378.00 |
41,009.00 |
9,369.00 |
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Percent of total: |
0.14% |
12.70% |
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SERVICE & EQUIPMENT Expenses |
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Misc. |
1,200.00 |
1,500.00 |
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-300.00 |
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Legal |
5,000.00 |
6,000.00 |
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-1,000.00 |
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Utilities |
15,000.00 |
15,789.00 |
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-789.00 |
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Telephone/Internet |
7,000.00 |
4,800.00 |
2,200.00 |
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Equipment purchases |
3,400.00 |
3,000.00 |
400.00 |
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maintenance expense |
560.00 |
600.00 |
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-40.00 |
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Other |
0.00 |
0.00 |
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Total S&E expenses: |
32,160.00 |
31,689.00 |
471.00 |
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Percent of total: |
0.00 |
0.10 |
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ROMI |
3.807888231 |
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Sales analysis of Fast Ice USA
The first performance indicators can be measured from the analysis of the sales of Fast Ice USA. The sales of the Fast Ice USA in the first year can be compared with the expected/target sales goals of the company to evaluate the difference between the expected and actual sales at the end of the first year. So by evaluating the sales of Fast Ice USA, the overall performance of the sales strategic plan can be analyzed.
Market-share analysis of Fast Ice USA
In this performance indicator, the market share of the Fast Ice USA would be compared with the competitors share in the industry. Market share analysis of the Fast Ice USA can demonstrate the performance and proficiency of the business in the market and how well it is approaching the target customers across its sales area. The analysis of the market share also demonstrates the performance of the company as compared with the competitors in the market. The first action is to settle on share in the market, by using absolute measures or relative to major rivalry (relative share), or to a most important competitor (leader market share).
Marketing Expense-to-sales analysis of Fast Ice USA
In order to anticipate the effective performance of the Fast Ice USA marketing plan, it is very important to assess the appropriate marketing expenses levels depending on the return on the standards of industry and investment. The expenses of the overall marketing must be evaluated and calculated across general sales ratios expense to conclude their efficiency. For instance, a company can compute ratio, for example, sales promotion to sales ratio, sales force cost to sales ratio and advertising to sales ratio. By evaluating the variations and ratios over time and compare them with the other benchmarks of the industry.
Financial Analysis of Fast Ice USA
The financial analysis is one of the major performance indicators of the marketing plan of Fast Ice USA because it refers to the business assessment to an agreement with the budgeting, planning, improving, monitoring, and forecasting all details of finance in Fast Ice USA. It is also said to be the process of evaluating budgets, projects, businesses, and other entities related to finance to conclude the Fast Ice USA investment suitability.
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