Report Video Series Lecture

It is important to understand the fact that naming a brand is not an easy process, because it requires a lot of planning and thought the process to do so. You need to realize that your brand name actually depicts what your business is all about, and what you value as a company. The beauty of a good brand name is that it is easily kept in the minds of the customers, which means publicity, because customers tend to share brand names with others, and if the brand name is easy, then it is easily remembered by them. The companies should know that a unique, trendy and easy to remember brand name is crucial for their business because it will determine their various success factors.

Coming Up with Good Brand Name

I have already mentioned that naming your brand will always be a difficult task because it requires so much thinking. Being a business owner of a new startup, it is critical to understand a few points, which can help you to come up with a good brand name. Here are four crucial points to keep in mind, while finalizing a brand name:

It is important to remember that when a brand is being named after yourself, then you should have a good story to tell behind that name. For instance, if you just say that “I want to start a fashion brand”, it is not enough, because it does not have any story or unique purpose to tell. You need to find a story, which can be told behind the idea of starting this brand. If you don’t have any story to tell about your brand, then I will help you in making up a brilliant story, which grabs the attention.

This point is also somewhat relevant to the first point, but it has a different concept. If you want to be recognized as the face of your brand, then you must have a strong and pleasant personality so that your presence can be helpful in strengthening the brand. You need to develop a personality, which should have the ability to capture attention. But if you have a personality, which is timid in nature, and you are not comfortable facing the camera, then don’t try to be the face of your company. You need to find a face, which gives a strong feeling of a premium brand.

The other important point to keep in mind is that when you put your own name as a brand, then you are very much locked into doing a few things. Your name does not provide variety and flexibility. If you are going to run a business, which would need a team to run different operations, and you will be sitting behind the scenes, then you should come up with a different brand name, which offers more variety and flexibility. It is great to do so, because a different name has the potential to grow, rather than just being linked to you only.

You must understand the fact that your name is just your name, and if you have plans to move on with different things in life, and may not be able to give enough time to your brand, then don’t link your name with your brand name. Always, choose a name, which has the ability to be remembered and appreciated by the customers.

Work Sheet of Brand Story

It is a fact that when I decided to start my brand, I really did not know how should I call it, and what name would be appropriate. My name is Matt Messner, and when I analyzed my name; I realized that my name has nothing to relate with a custom suit brand. Then I looked upon my Middle Name, which is Donovan. It sounded quite better than my first and last name, and I thought that I can use my middle name for my brand. But when I looked for a domain name with this middle name, I came to know that name has already been taken by a Pastor, who has developed his site dedicating his father. I was quite confused and worried that how I can get over this problem, and what should I do. But I left this task here and went after my next task, which was to labeling the layout. It was supposed that first fabric for my brand will come from England, but it seemed unrealistic with the supplier, which I was working with at that time. However, this process led me to have a brand name, which I currently have for my company. It was cool to use England name for the fabric being used. Earlier, it was not true but later we started using English fabric. I kept with the name Donovan, and I wanted to have it as my brand name. England was also looking good to add with my name when made up the name “Donovan England”. I searched for this domain name, and this time, I was lucky, because the name was available. I decided to consult with my friends about this brand name, so I talked to my friends, and I was happy to know that they actually really liked the name. This is how my brand name was created, which I currently use for my brand. It was a difficult process, which I experienced to name my brand, but now I have developed a system to create different brand names. Now, if I am given the task to develop a brand name with some details, I will be able to do it easily, because now I have a mechanism to select a name having more meaning behind it for a brand. I understand the process that how one should consider different elements to start a brand with a unique and catchy brand name.

Few Examples to Explain Brand Name Process

This worksheet is important to understand how a brand name can be created, having some purpose and story behind it. Here are some examples to consider while selecting a brand name:

1^st Example: Donovan England

Donovan: My Middle Name, which looked suitable for a fabric brand

England: I was using the English fabric for my brand, and I also personally used an English brand for my suits, so I opted for this to be included in my brand name.

In the end, I got a good name, which sounded fashionable for a fabric brand.

2^nd Example: Miles Makers

It is an evolving brand, which I created by using the name of my nephew.

Miles: It is the name of my nephew, which looks cool to be used for a brand

Makers: My brother and his wife are the ones, who created this name

3^rd Example: Nomadic Hipsters

It is a brand, which helps people to find unique kind of things from different parts of the world.

Nomadic: The idea behind this name is wandering concept. I constantly love to travel and looking for unique items from every part of the world

Hipsters: I loved the motto and idea behind this name, so it was incorporated into my brand name, as it suited the idea of my business.