Hup
Seng Corporation is the holding organization. And its holding companies are
involved in the sales and manufacturing of different products of food. Its
production in the field of biscuits is very vast and a large variety this
company is an offer to its customers. There are lots of food items that the company
is manufacture and also sale to its customers and compete the market in a very
effective manner. Although the economic growth is slow the progress of the company
is good as compare to the previous year but with an increase in the growth its
profit after tax is less as compared to the previous year.
This
company has multiple channels of distribution and also has a very competitive
environment but still, a room of improvement exists in the company. The
production sector of the company is working very effectively and tries to
improve its quality on regular intervals to maintain their good taste and also
its best quality products. Its main objective is to produce such a product that
can be share at any time and at any place. It applies an effective sale
strategy and follows a model that “quality is our promise”. Its try to enhance
its product range and also want to expand its production capacity by more
investment and also increase the market demand so people want to purchase its
biscuits and also like its quality. So the company is focusing on producing
wholesome products that will increase its profitability and also enhance its
sales. So the company can able to get maximum market share by enhancing its
production and also show sustainability impact on the environment, economy, and
surroundings by showing its sustainability statement.
Benchmark companies of
Hup Seng
Here
are two main companies that are used as a benchmarked for the Hup Seng Company.
These two companies are cocoa and Hwa Tai corporations. The performance of
these two corporations is very much advanced as compare to Hup Seng and hup
seng also used the measurement and financial measurement of these two companies
as a benchmark to determine its own performance and also its profitability.
Cocoaland
Corporation is Malaysia’s best corporation that deals with foods, another
foodstuff, and fruits. it also offers many different eatable products like
crackers, nuts, soft drinks cookies, wafers, and snacks. It includes trading,
manufacturing and also investment holdings in the companies. There are multiple
products that the company is going to manufacture and also generate income in
all these segments so the performance of this organization in Malaysia is very
well known and also consider as an important part of the economy. It also works
as a benchmark for many other corporations in this field.
Hwa
Tai in the oldest corporation that held in Malaysia for the manufacturing of
biscuits. It provides a fine product and also present as the largest player in
this field. It provides a wide range of best quality biscuits all over ye
world. At international and domestic level the performance of the Hwa Tai is
very effective and considerable. In the market of biscuits, the Hwa Tai is the
great name related to its products. It provides a high-quality product with
great innovation. In the complete trade channel, it works with its own supply
chain that includes manufacturing, sales and also the distribution of their
product. It also carries the other products with its distribution channels and
increases its demand in the market. So this corporation has a great market of
manufacturing and also distributes its own product in all over the world
through its own channels.