Sustainability statement of Hup Seng

        The sustainability statement of the Hup seng shows that it follows the sustainability commitments. In the group strategy, the embed material sustainability is also very considerable and the statement also shows the management approach of the company and also present a sustainability framework with the sustainability disclosures. It also explains the scope and boundary of the organization and how it works with its projects. Sustainability also presented in the processes and in reporting. In all the business functions and programs, the sustainability presented and shows the working style of the organization.

            In the cocoa and HwaTai corporations, also presented the sustainability statement presented how their effective working and also presented their smooth and effective processing. In the business foundation of cocoa land, sustainability is the basic pillar and its culture completely depends on it. In its all the field and departments employees are practice to ethically work with the sustainability with complete attention and cover all the activities of the organization in this regard. The company sustainability plans and activities are reviewed at annual basis to improve the performance of the organization. In the Hwa Tai organization, the board of directors is deciding and set the sustainability goal of the company. According to the business approach, this working group also set the objectives of sustainability, policies, and strategies that use in the organization and also consider the social, environmental and economic effects for the organization. A proper evaluation will be held and also provide a complete set of recommendations to control the sustainability issue of the organization and enhance the efficiency of the resources. By integrating sustainability in the procedures and processes type operating unit has responsibility for managing the sustainability practice within the organization. Proper sustainability practice must be monitor by the general manager of the organization.

Marketing analysis of Hup Seng

            The market analysis presents the demand for the product of a specific company among their competitors especially benchmarks. Just like cocoa land and Hwa Tai corporations, the  Hup Seng also capture the market at domestic and international level. With best selling and premium products, the group set up a program with effective promotional activities. To maintain the product awareness and increase the display of product different Activities are going to presented and with this, all age group can get better awareness about the product and high quality.

            Hup Seng wants to become like these two companies because their worth at a national and international level and very renewable and customer get complete awareness about all range of products. The sales team of the company also working a lot to capture the market share through improving earning, increase distribution points and promote the products. Group try to capture the crowded location like super or hypermarkets and using strategic positions through sampling activities and the promotional activities are used to sustain the market share as compared to others.

            In more than 40 countries the group successfully distributes its product among all its customers at an international level. Agents and distributors are also playing an important role in the promotion of the product in different countries. Almost 28% of the revenue of the group comes from the export product. In Asia and Southeast Asia, the group is trying to increase its exports and the management of the organization work effectively to make such product that suits to all those customers who live in that area and also maintain its market share. They also work with potential distributors that determine the demand of the market and enhance the product exposure among customers to increase the popularity of the product and also increase the name of the group through such marketing techniques.