Operational
analysis the best technique to determine the performance of the organization
through customer results, innovation, financial performance, and strategic and
business results. The operational
analysis of the Hup Seng is very much important because it may meet the
standard of Hwa Tai and cocoa and corporations. These two organizations are
working in this field form many decades and their performance and their overall
performance is very well and it determines in the national and international
level.
If we consider the customer results then the Hup
Seng is still behind the cocoa land and Hwa Tai because their product quality
is still very high as compare to Hup Seng and the customer want to purchase the product of
these two competitors as compare to Hup Seng because they offer very large
variety of the product and with this they offer their product in all across the
world. Then innovation, still the Hup Seng
is very far from the innovation standard of these two companies because these
companies concern very much about the need and demand of its customers and they
give great attention what new people want and what they like with innovation.
Although the Hup Seng also focuses on innovation but can meet the level of
these two companies.
The
financial performance of the Hup Seng is not as good as compare to these two
companies. The financial condition of the organization is good but it can be
more improved and can meet the standards when it follows the benchmark standard
of these two companies. The business
results are also considered very important in the operational analysis of the
organization because if the business gives a positive response then the
operation can run more effectively and in a smooth manner. The strategic performance is also going to
improve for making its operations better.
Organizational analysis
of Hup Seng
The
organizational analysis determines the growth, operations, work environment and
personals of the organization. The growth of the Hup Seng is very good but as
comper to its benchmark or competitors. The other two companies are dealing in
the many types of different food items but the Hup only deal with different
variety of biscuits. Its growth is limited as compared to other companies and
it will affect the performance of the organization. According to its growth,
the operations of the organization is also less as compare to others and it can
be enhanced with the new strategies and also following the new and effective
methods to generate more different type of products.
The working environment of the Hup Seng is
very corporative and friendly, all the employees are working with loyalty and
presenting their efforts in an effective manner but the company has limited
resources as compared to other companies so it can be better to utilize more
resources and also enhancing its growth. The organization has to accept all
type of different employees who belong to different religions and areas in the
world. Other companies have multiple employee environments that accept
different employees and get benefit from their services and capabilities. The
distribution channel is also a major issue in the organization as Hup has
limited distribution channels as compared to others so its overall sales also
effected with this and the performance and profitability also going effected. The
working environment must be suitable according to employees so they can work
with their great efforts and also utilize the resources of the organization in a
better way and generate better results. The organizational analysis of the Hup
shows that as compared to its competitors the Hup has to face many issues but
it can be resolved with effective planning and proper strategic planning.
Financial analysis of
Hup Seng
The
financial review of the last five years of Hup Seng is given as under;

This
show that the financial position of the Hup Seng is going downward as compare
to other companies or organization. although its revenue going to increase
every year its profit after tax show that company is facing many expenses so
its profit going to decrease every year. This show that the performance of the
organization is not improving and its working also showing not as good results
as compare to others. The financial reviews the cocoa land also show that it
maintains its revenue and also stable its profit in previous years.
