Journaling activities
are those that help in determining what is the position of the organisation in
real terms and what is the potential profit that they generate by utilising
their resources and skills. The stakeholder of the business is those who proper
keep checks and balance on the transaction of the business and also want to
know about the performance of the organization and its results because their
main concern is the profit of the organization. The journaling activities
determine all the internal affairs that occur in the organization and also
explain the environment of the business and their role in different aspects. Sometimes
the stakeholders and the owner of the business give the biases decision
regarding the business, but in some situations, different decision also
consider that arise a conflict between them. The conflict with the stakeholders
and the owner also presented on the media that show that the internal system of
the business is going to be weak due to conflicts, the public also considers
that business is going to down and it is market worth and value also going to
decrease.
Media is the best
platform to promote the business and its functions, and if any issue arises,
media also prominent that issue related to business and any reason behind that issue.
The market shares of the business also effected with the public opinion because
people follow the rumours that come inside the organisation and if any problem
may appear that affect the market worth of the organisation. These also collectively
affect the decision making policies of the business because if the external
response of the organisation is going to weak, then management of the business
has to make a strong decision that saves its reputation and makes it's working
and system strong and manageable. Journaling activities provide all the news
related to internal and external affairs of the organisation and that will
affect the performance of the organisation.
The most important
fact that I came to understand after reading the activities was that business
and society are interconnected. They are linked with each other in such a way
when an important decision is taken by a party, and it has an immediate effect
on the other party. There are other important concepts as well, which I have
come to understand better. For instance, my ideas about conflicting stakeholder
interests are clarified after undergoing these activities. Now, it is clear to
me just why ethics and corporate social responsibility matter so much to organisations