A large number of social and public issues are faced by
organizations. Normally, they are concerned with conflicting interests. For
instance, SARS or severe acute respiratory syndrome in 2003 with its effects on
the Canadian economy, government, and businesses should be considered. The
management of this issue was subjective of media and public scrutiny. Another
example of such attention and conflict was followed by the death of Robert
Dziekanski who was seemingly tasered by the officers of RCMP at the VIA or
Vancouver International Airport in the early hours of 15th October
2017. Throughout the country and the world, Canadian Immigration and Customs
officials along with the police force had to face not only public outcries but
also media coverage and analysis. Using a camera of a cellphone, a bystander
was capable of using the internet for sharing the video of the scene.
With innovations and advancements in technology, greater
access has been prompted to information, and the pace of change has been
accelerated. Due to it, leaders are facing various challenges in managing the
expectations and interests of stakeholders. In international society, the
growing complexities within organisations add another element or dimension
which involves the potential for additional networks or layers of secondary and
primary stakeholders. If their requirements are not fulfilled, actions might be
taken by stakeholders, and government and business will be pressurised to make
different changes concerning their environmental, economic, and social issues.
It can be said that managing the gap between stakeholder or
customer expectations and the original performance is one of the most important
challenges which are being faced by the organisations. Large firms might have
some officers of public affairs, governmental relations, shareholder relations,
consumer affairs, employee communications, and relations with trade
associations, groups of public interests, and economic issues. The gap is
strategically managed by them between the expectations of the stakeholders and
the performance of the organisation. To control the media, some controls are
exerted by governments on media promotions and advertising. For instance, there
are some significant limitations on tobacco sponsorship and advertising in
Canada. This intervention is capable of addressing socially or ethically
responsible for media advertising and promotions (Dietz.).
Organisations
are unable to manage stakeholder expectations and requirements in some
situations because results don’t match the requirements. For instance, if
customers need high-quality products at a cheap cost which they need, organisations
will either have to lower the quality or increase the price. They cannot just
develop the products which are fitting the stakeholder requirements because if
they do, they will experience a loss in profits. Sometimes, organisations are
not the ones to blame because it is not possible for them to meet the
requirement which stakeholders have. And the other times, organisations are
responsible because they are not truthful to their customers. For instance, if
a firm announces that it will be launching a new version of the product at a cheaper
cost, and doesn’t, then it will negatively affect the perceptions of customers.
This example occurs when expectations of customers and stakeholders are
ignored.
References of Dealing with Conflicts and Confluence
Brookfield, H., 2012. Interdependent Development.
s.l.:Routledge, .
Dietz., I.
E. C. N. S., 2011. System-of-systems” approach for interdependent critical
infrastructures.. Reliability Engineering & System Safety, 96(6),
pp. 679-686..
Gregorio
D'Agostino, A. S., 2014. Networks of Networks: The Last Frontier of
Complexity. s.l.:Springer, .
Turku, D.
H., 2013. Isolationist States in an Interdependent World. s.l.:Ashgate
Publishing, Ltd., .