CSR or corporate social responsibility has become a major
part of the decision making process and management of the firm. Following Weber
and Lawrence, concerning accountability, corporate social responsibility means
that an organisation must be held responsible for its actions which affect
their environment, their communities, and their people (2014, p. 49). It
suggests that external stakeholders are holding different organisational
accountable. Similar to many countries, in Canada, there are various employment
standards, environmental regulations, and other federal, provincial, and
municipal standards and regulations to which organisations are supposed to
adhere. Which organisation are seemingly perceived to work at standards which
are below the expectations of stakeholders, this might cause different interest
groups and activists to lead campaigns which demand that organisations should
be held responsible for negative societal and environmental effects of their
operations.
When the lead was discovered, in 2007, in the toys of
children imported from China, products were withdrawn Mattel from shelves of
stores, and certain products were retailed. But concerned groups and parents
question the standard to which organisations are being responsible for the safety
and health of toys which are made through the means of offshore. Concerned
citizens asked what roles were being played by governments in making sure both
corporate accountability and responsibility for safety and health of toys which
were imported for children. In spite of its name, CSR or corporate social
responsibility appears to extend beyond the corporate and business sector to
involve practices of management in non-profit and profit organisations. It
refers to an ethical standard of operating and management approach that can be
implemented, regardless of the organisational type.
Corporate social responsibility seems to extend beyond
workers to other stakeholders and also attempts to create healthy relations
between the broader community and organisation.
Some organisations assist in supporting community and
economic development while others are active in different human programs and
rights for supporting sustainable global business in terms of ethics (Willard,
2002, p. 9). Meanwhile, some organisations and businesses involve management
responsible for the environment as a part of their commitments of corporate
social responsibility (Thai.).
For instance, the Great Canadian Shoreline Cleanup is
sponsored by the TD Financial Group. It is an initiative that seems to organise
volunteers in spending a few days or few hours assisting in cleaning debris and
litter along the coastlines and riverbeds across Canada, together with helping
in collecting data on types and causes of shoreline litter in every region. The
support of TD goes beyond its commitment in terms of finance. Employees are
encouraged by the bank to volunteer together with other members of the
community. Engaging workers in volunteerism is something that various companies
are conducting for better involving their staff in corporate social responsibility.
In its primitive state, CSR seemed to focus on simple
corporate philanthropy. Although corporate sponsorship and giving programs are
renowned, for many firms and other companies, CSR still has a broader
implementation and application. Some view it as another branch of management of
risk. Risks can be addressed in terms of the capability or potential for
customer loss and decrement in sales of products, or even license loss for
operating if environmental or safety transgressions are beyond the acceptable
societal limits. Corporate social responsibility acts as an internal force in
such a way that it focuses on stakeholders and how they are affected by any
decision or practice, and as an external force, it has been discussed above. For
example, providing employment benefits to workers concerning corporate social
responsibility will translate into better productivity and workplace culture.
Concerning ethics, it can be said that it is more of an
internal force than an external force as it ensures that there is a sound
culture established in the organisation. Ethics are the standards which must be
met by the practices in such a way that not even a single worker is affected by
them in an adverse manner. In a way, we can say that ethics refer to the right
guidelines which must be adopted by the organisation so that rights of every
worker are assured.
References of Ethics and Social Responsibility and Internal and External
Forces
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