Articles Analysis of The Surprising Secret behind Small Business Success

1. Summary of the Article

            In this article, the author has focused on secret success factors, which are behind the success of small businesses. According to SBA report published in 2011, it was revealed that small business and entrepreneurs are coming in good numbers, but major portion of these businesses will not be able to survive for long time, however, still the one-third portion of these businesses can survive for more than decade. So, it is important to look at the secret success factors, which helps these small businesses to survive and thrive in recent challenging business environment. Then author have described different success factors by giving real world examples that how few small businesses achieved long term success. One of the first examples is a beer company named Green Flash Brewing Co., which is enjoying success, and reason behind its success is their investment being made in engagement with communities. Same strategy is held by another small restaurant named Blackbird Tavern. It shows that engagement with communities can really play a big part in small business success.

            The other example comes from Vital Farms, a network which is based by 40 small family organic farmers, and it is one of the biggest eggs producing small business in America. The success factor behind the business is its business model, which has challenged the business style of poultry conglomerates, and they have come up with new idea of producing eggs from hens, which are not raised in cages, but raised in pastures. The people who value their source of food would like to use eggs from this form, rather using eggs from any commercial large enterprise. Moreover, there is an example of community oriented small business named La Medusa, which is also enjoying success because of its community engagement. In Portland, Ore, there is a small tech business named Panic, which is doing its part by creating more jobs in the area. So, this is how small businesses are earning their success in this competitive business landscape.

2. Comparing to Text

            This article is very much related to the text and course material, which we covered in the class. The overall discussion in the class was about small businesses. It was discussed in detail that what small business actually means, and how it can get success. In addition to that we also studies few challenges faced by small businesses. So, the above article is very much related to these topics, as it has talked about secret success factors for small business and gave real world examples to understand the facts. The article has shown that how even small business can play a big part in their communities and can be successful for long term. This long term success is achieved by following certain secret success formulas.

3. Personal Experience

            After reading this article and analyzing its content, I was very much impressed by the details provided by the author that how well he dig up about small businesses in different cities of United States, and found out their success reasons. Moreover, when I compared this article with the text studied in the class, it was a great learning experience for me to compare theory with practice, as we talked about achieving success for small businesses, and this article actually shows with real world examples that how certain strategies can be executed to achieve long term success by these small businesses. It also shows that if things are done in a right way even when you have a small business, you have great chances of achieving great success for long time.