It is important to understand for the whole world community that things are getting serious in terms of global warming and climate changes and vehicles are playing a major part in these kinds of issues because of their pollution and fuel emission. That’s why the need for more energy efficient and environment friendly vehicles is increasing with the passage of time, and automotive companies are taking it more seriously. The trend was started by Tesla Motors and the company has been leading the way in this regard. But other famous vehicle companies have also understood the importance of making environment friendly vehicles, which consume natural resources like electricity or solar power, and come up with reduced pollution. The electric cars have been instrumental in this regard, as these cars do not consume any fuel rather these cars run on batteries and electricity, and users can charge their cars from electric stations. The great thing about these vehicles is that these not only help in reducing the greenhouse gas emissions, but noise level will also get reduced with the passage of time (Biswas & Tortajada, 2018)

            It has been estimated that future of vehicles and driving is linked with electric vehicles, because it is going to be a great need for the planet in coming years with more issues out of global warming. If the world community wants to save this planet from devastating effects of global warming and climate changes, then everyone has to take part, and role of vehicles is most crucial in this regard. That’s why famous and big automotive companies of the world are coming up with new brands and vehicles, which run on electricity and solar power. Tesla has been instrumental in making electric cars with great eco friendly features. The companies like Jaguar and Porsche are also showing interest in developing electric vehicles. It has been said that various countries have a plan to ban vehicles, which have internal combustion engines like India plans to do it till 2030, Norway till 2025, and UK till 2040. It shows that world is showing great concern for this. The General Motors and Ford Motors, both have decided to come up with combined effort by developing around 34 vehicles powered electric engines in the span of next five years (STEWART, 2018).

            As mentioned above that companies are taking more interest in developing electric vehicles, and Ford Motors have also understood that if they want to compete well in the automotive industry in future, then they also have to develop electric cars and vehicles so that electric cars market can be captured as much as possible. Keeping this fact in view, the company has launched its fully electric car named as “Focus Electric” (Ford, 2017). In this marketing plan, the marketing strategies and objectives will be detailed with relevant information that how Ford Motors should be marketing its Electric Cars in the electric market, where major players like Tesla are enjoying the most success. The marketing plan will include various details to depict that how Ford Motors is going to use different platforms especially social media platforms to market its fully electric car, and gain more attention from users, who are interested in using electric cars rather than using fuel cars. This car is going to be a great addition in electric cars market which would help to reduce carbon footprint

References of Marketing Plan of Ford Motors Electric Cars

Biswas, A. K. & Tortajada, C., 2018. Electric vehicles are changing the world. And they’re only just getting started. [Online]
Available at: http://theconversation.com/electric-vehicles-are-changing-the-world-and-theyre-only-just-getting-started-90402
[Accessed 2 January 2019].

Ford, 2017. 2017 Focus Electric. [Online]
Available at: https://www.ford.com/cars/focus/2017/models/focus-electric/
[Accessed 2 January 2019].

STEWART, J., 2018. EVEN MORE EVIDENCE THAT ELECTRIC CARS COULD SAVE THE PLANET. [Online]
Available at: https://www.wired.com/story/even-more-evidence-that-electric-cars-could-save-the-planet/
[Accessed 2 January 2019].