The company is the vision of its owner Henry Ford, who started its journey in 1899 by coming up with a company named Detroit Automobile Company. The incorporation of Ford Motors Company happened in 1903 with twelve investors. The company developed its first Ford Vehicle in 1903 and started earning profits, and this journey is continued till today. The success of the company is spread over the span of 100 years, where Ford Motors has enjoyed so much success in the automotive industry. It is one of the largest and famous companies in the world, which gained its attention in mass market by producing vehicles for masses rather focusing on luxury brands in its early years (Corporate Ford, 2018).

Strategic Focus of Marketing of Ford Motors Electric Cars of the Company

            The company has great values and strategic direction which depicts that company wants to develop better cars so that planet earth can be made a better place to live, and they also have great focus on their employees as well by keeping them happy and satisfied. So, it is important to look at its mission, vision and values to know more about the strategic focus of the company.

Mission Statement of Marketing of Ford Motors Electric Cars

The company’s mission statement is stated as:

“One Team. One Plan. One Goal” (THOMPSON, 2017)

This mission statement was developed in 2008, which was developed to deal with current issues and challenges of the automotive industry due to global crisis in terms of financial matters.

Vision Statement of Marketing of Ford Motors Electric Cars

The company’s vision statement is stated as:

 “People working together as a lean, global enterprise to make people’s lives better through automotive and mobility leadership” (THOMPSON, 2017)

The major points covered in this vision statement are its global leadership, lean business practices and giving focus to its stakeholders.

            Both the vision and mission statement are quite relevant to each other as they show the strategic direction of the company that they want to work on a one goal with one plan through its happier employees so that they can live better for people with their vehicles. 

References of Company’s Description of Marketing Plan of Ford Motors Electric Cars

Biswas, A. K. & Tortajada, C., 2018. Electric vehicles are changing the world. And they’re only just getting started. [Online]
Available at: http://theconversation.com/electric-vehicles-are-changing-the-world-and-theyre-only-just-getting-started-90402
[Accessed 2 January 2019].

Corporate Ford, 2018. Our History. [Online]
Available at: https://corporate.ford.com/history.html
[Accessed 2 January 2019].

Ford, 2017. 2017 Focus Electric. [Online]
Available at: https://www.ford.com/cars/focus/2017/models/focus-electric/
[Accessed 2 January 2019].

STEWART, J., 2018. EVEN MORE EVIDENCE THAT ELECTRIC CARS COULD SAVE THE PLANET. [Online]
Available at: https://www.wired.com/story/even-more-evidence-that-electric-cars-could-save-the-planet/
[Accessed 2 January 2019].

THOMPSON, A., 2017. Ford Motor Company’s Vision Statement, Mission Statement. [Online]
Available at: http://panmore.com/ford-motor-company-vision-statement-mission-statement
[Accessed 2 January 2019].