Suppliers of the National Beverages Company

        The process of the supply chain of the NBC can be defined in the way the relationship can be maintained by using the group of their centralized procurement according to the several suppliers who are involved in the supplies of the raw materials as well as goods for packaging. For the facilities of the production, the function of the purchasing can be consolidated.  By taking the help from our suppliers the company can procure more competitive arrangements. Therefore, it can enhance the ability for competing with the producers of the low beverages at low cost.  

        The various materials are used for producing and selling the products this material included as juice, cartons and closures and flavor concentrates, aluminum cans, carbon dioxide, water, plastic bottles, glass, and paper. Stevia or acesulfame potassium, aspartame and sucralose are used for manufacturing the products of low-calorie. The substantial portion is crafted by the NBC by concentrating on the procurement of the remaining raw material from the mutual suppliers. NBC Oman is engaged in the getting the supplies of the products from the abroad countries as it is involved in exporting the cans, bottles, glass and paper from many other countries. The ingredient and material which is used for manufacturing the products are purchasing from the several suppliers whenever the supply of the materials can be affected by the several disasters just as the condition of the weathers, regulations of the governmental control price quality and any other national emergency. 

Manufacturer of the National Beverages Company

        The fourteen plants of the NBC is working strategically which are located in the in major metropolitan markets crossways to the Oman continental which able to manufacturing and distribution of the beverages for the all geographic markets of the Oman. Every plant is involved in producing the all product as canned and beverages for producing the variety of the products. The several types of the packages can be utilized according to its size and types.

Source: https://www.statista.com/statistics/677928/oman-food-prodcution/

            The above given statistic shows the amount of the foods and beverages which are producing by the several industries in the Oman from 200-2014. In 2012 the production of food and beverages in Oman was 910,000 metric tons which can be compared with the 1.11 million metric tons and this amount was producing in the 2013 (Statista, 2019).

Figure 3: FIZZ Costs vs Sales of Suppliers Growth

Source: https://csimarket.com/stocks/suppliers_glance.php?code=FIZZ

Distributors of the National Beverages Company

        For delivering the products the utilized hybrid distribution channels are used by the four primary distribution channels and these are; vending, take-home, food-service, and convenience.

Retailers of the National Beverages Company

        The NBC has a contracted with many retailers’ restaurants and grocery mart for selling their products according to the various varieties of the products.

End customers of the National Beverages Company

            The end customers of the NBC are really satisfied by their products particularly their fizzy drinks are really good for their customers and the management of the supply chains of the NBC delivers the products according to the deadline of the products. The NBC Oman is focusing on the exporting its products rather than supplying the product with the Oman. The graphs and the trends of the markets of the Oman are given in appendix along with their commodities.