The success of the organization depends on the satisfaction of the customers. At the start of the business, the customer comes before the profit because if the customers will not come to your business, so the growth of the business is also impossible. All of those companies are a success in satisfying their customers according to the perceived expectation they achieve their top position in the markets. In the current era, all of the business section is known that satisfaction of the customers is a key component for the success of the business and the market value also can expand by this. Generally, the customers are those people who can enhance the profitability of the business by purchasing the services and goods from the market to fulfilling their needs in effective manners.

            Consumer loyalty and satisfaction’s significance has been emphasized in this paper. The success of the business is linked to the customer. The huge numbers of the customers are focused by the business for loyalty and satisfaction. Consumer loyalty and satisfaction of the customers are incorporated with the long term goals of the organization. This paper will propose the relationship among loyalty and satisfaction of consumers along with the particular theories. Furthermore, this study will be a focus on the factors which are influences the level of customer satisfaction and loyalty (Armstrong, 2012).

            This paper will examine the customer satisfaction of the various organization. There are wide ranges of the companies which can be selected to measuring the levels of the customer’s satisfaction in the organization and its relationship with customer loyalty. But Adidas AG is selected in this paper for measuring the loyalty of their customers as well as the level of customer satisfaction. This paper also analyzes the several theories which are conducted for the relationship between customer satisfaction and customer loyalty. This study’s leading objective is to identify important techniques that raise consumer loyalty for Adidas.          

Presentation of Adidas of Customer satisfaction and customer loyalty

            Adidas AG is a well-known organization, and it is also known as the multinational corporation. Headquarter of the Adidas AG is located in Herzogenaurach, Germany. Adidas AG is one of the largest manufacturers of apparel in the Middle East which is involved in designing and producing clothing, shoes, and accessories. It has made it name in the fields of the sports, and it is one of the largest sportswear manufacturers in Europe and in the world, it is known as the second largest company after Nike.  The founder of the Adidas was Adolf Dassler, and Kaper Rostered is performing the duties of the Chief executive officers at Adidas from 2016. Currently, the company is earning revenue of the21.22 billion EUR in 2017 (Adidas, 2019).  

        There are the various subsidiaries of the Adidas which are named as; Five Ten Tower, Reebook, Ashworth, and Runtastitic. Adidas is a well-known company which has its roots in Germany but its performing at a global level. 57000 people are working under the Adidas around the world, and theses employees belong to 100 nations. The company is involved in producing the 900 million sports per annum. Adidas is keeping the things fast, simpler and lean.  The paper is a focus on measuring the relationship between the consumer loyalty and satisfaction of consumers of the Adidas. The relationship will be measured by applying the several theirs which are related to this (Adidas, 2019).    

References of Customer satisfaction and customer loyalty in Adidas

Adidas, 2019. Adidas At A Glance About. [Online]
Available at: https://www.adidas-group.com/en/group/profile/

Armstrong, G. K. P. H. M. B. R., 2012. ‘Marketing: An Introduction’, 2nd Edition,. s.l.:Pearson..