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Customer satisfaction and customer loyalty in Adidas

Category: Marketing Paper Type: Report Writing Reference: N/A Words: 320

        In this paper, consumer loyalty and satisfaction along with their relationship have been discussed for Adidas. The subject of Adidas is to use developing the massive competition. In the current industry the image of the Brand is going to become the view of cutting-edge for the perception of consumers which is mostly associated with the services and products of the brand. Adidas cares to make it sure for reflecting the satisfaction of the customers in the industry of the Apparel.

Customer satisfaction of Customer satisfaction and customer loyalty in Adidas

            Customer satisfaction plays a significant role for the formation of the strategy of the Adidas, and for the sustainable development of the Adidas the customer’s satisfaction is commonly known as the critical factors. The concept of pleasure can be exoplained by the Several studies. The level of achievement can be assessed easily by the comparison of perception which is associated with products and services which can used to optimize customers’ expectations for specific services. There are several studies which are conducted to measuring the bond between consumer satisfaction and loyalty. The product image also effect positively on the customer satisfaction and the customers dedication.

            Consumer satisfaction is actually recognized as an important element for optimizing consumer loyalty associated with the caliber of services and products. The customer loyalty always required for the services providers to run their organizations smoothly and properly. The levels of the consumer satisfaction can encourage the person for the loyalty of the brands. With the high chances for a business’s loyal consumers for any business can be recognized by the more satisfied the customer. With the satisfaction of consumers regarding products and services of the Adidas, they will always prefer the same products according to their needs. Consumer satisfaction actually becomes the product’s lifetime customer.


Customer satisfaction analysis model; Source: https://core.ac.uk/download/pdf/161421179.pdf

Customer’s loyalty and Customer satisfaction in Adidas

            Markets of the Middle East there are the various brands in a market. For the customer loyalty to maintain the level for server companies, that is challenging as well as difficult due the customer, which creates the tendency for the commitment of the companies after the feeling of the services that, are very satisfaction of a company (Kamalakumati Karunanithy, 2013). The results of all these, for the company procedures to develop the method of the sustainable market. The biggest key for the improving of the customer satisfaction to leads the customer loyalty.  The loyalty of the customers is reduced, is a customer is not switched on the other brands .


Model of customer loyalty

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