In
this paper, consumer loyalty and satisfaction along with their relationship
have been discussed for Adidas. The
subject of Adidas is to use developing
the massive competition. In the current
industry the image of the Brand is going to become the view of cutting-edge for
the perception of consumers which is mostly associated with the services and
products of the brand. Adidas cares
to make it sure for reflecting the satisfaction of the customers in the
industry of the Apparel.
Customer satisfaction of Customer satisfaction
and customer loyalty in Adidas
Customer
satisfaction plays a significant role for the formation of the strategy of the Adidas, and for the sustainable
development of the Adidas the
customer’s satisfaction is commonly known as the
critical factors. The concept of pleasure can be exoplained by the Several studies. The
level of achievement can be assessed
easily by the comparison of perception which is associated with products and services
which can used to optimize customers’ expectations for specific services. There
are several studies which are conducted to measuring the bond between consumer
satisfaction and loyalty. The product image also effect positively on the
customer satisfaction and the customers dedication.
Consumer satisfaction is actually recognized as an important
element for optimizing consumer loyalty associated with the caliber of services
and products. The customer loyalty always required for the services providers to
run their organizations smoothly and properly. The levels of the consumer
satisfaction can encourage the person for the loyalty of the brands. With the high chances for a business’s loyal
consumers for any business can be recognized by the more satisfied the
customer. With the satisfaction of consumers regarding products and services of
the Adidas, they will always prefer
the same products according to their needs. Consumer satisfaction actually
becomes the product’s lifetime customer.
Customer satisfaction analysis model; Source: https://core.ac.uk/download/pdf/161421179.pdf
Customer’s loyalty and Customer satisfaction in
Adidas
Markets of the Middle East there are the various brands in a
market. For the customer loyalty to maintain the level for server companies,
that is challenging as well as difficult due the customer, which creates the
tendency for the commitment of the companies after the feeling of the services
that, are very satisfaction of a company (Kamalakumati Karunanithy, 2013). The results of all these, for the company procedures to
develop the method of the sustainable market. The biggest key for the improving
of the customer satisfaction to leads the customer loyalty. The loyalty
of the customers is reduced, is a customer is not switched on the other brands .
Model of customer loyalty