Introduction of Marketing Strategy Module of Oman Cement Company

        In the beginning of 1978, it was planned by the government to motivate as well as assist the Omani plans that serve up the framework, which was the foundation established by Oman Cement Company. The company set up state cement industrial unit in Oman to accomplish nation cement require, involving offering occupations for Omani citizens, utilizing its own properties like electricity, gas, water, investment, and manufacturing territory. Oman Cement Company (OCC) looks intently of the modest technologies and assuring efficient price procedures in obtainment, operation manufacture and sales. The company sticks on to business principles, getting sufficient income for shareholders and deliver high-quality products (Capita, 2011).

            Currently, Oman Cement Company has agreed to a development plan to establish an innovative manufacture procession to enhance the ability of cinder construction. In addition, Oman Cement Company has beendelegated an advisor for management services for improvement, modernizations, and substitute of the accessible packing plant. Rusayl Cement plant was the first plant for the company and it was delivered in year 1983. And during the same year, the enchanting plant was placed for manufacturing of cement having production ability up to 624,000 tons. In 1999 cindering manufacture ability extended to 1.2 million amounts in tons per year. The next manufacture line was concluded in the middle of 1998. The company was previously running to enlarge capability of plant form 1.26m tons per year up to 1.70m tons per year. The increasing cinder accessible for cement construction was about 1,479,762 MTS in year 2008, and 1,470,296 MTS amount of cement was distributed by the company to reach high request levels. During the same year, the cement sales gained by OCC 1,520,682 MTS of cement, and revenue before tax in the year of 2008 reported as RO 12.109 million (Shariq, 2016).

References of Marketing Strategy Module of Oman Cement Company

Capita, A., 2011. Saudi cement sector. Analyst 966, no. 2, p. 43.

Shariq, M., 2016. Bankruptcy Prediction by Using the Altman Z-score Model in Oman: A Case Study of Raysut Cement Company SAOG and its subsidiaries. Australasian Accounting, Business and Finance Journal, pp. 70-80.