The OCC’s major action is cement and cinder industrialized, however referring to the yearly reports of OCC,  it is obvious that company focuses on its major section (cement industrialized) at the side of including others actions buy stock from other companies like Oman Frantschach Industrial packing company, which is major paper bags distributor in Oman. Plus, OCC has located extra money in different Government Bonds as well as other programmed securities.

Benefit through competition of Oman Cement Company

        The company gets a lot of support from the government inside the country, throughout its schedule to improve its essential businesses which need it in terms of the infrastructure of the country. Moreover, the company has utilized a variety of high-quality products which meet the requirements not only to the standards in Omani but also the global standards as well. OCC applies the best technology in the manufacturing process of its cement which totally mechanized. This has given the benefit for the company to be on the list of the vast developing companies in this business. OCC also created its essential laboratory for monitoring and maintaining Quality Control. The company practices Quality Management System (QMS) in accordance with the Quality Assurance Procedures of ISO 9001: 2000 qualifications, and company’s industrialized operations assumed to be friendly for the environment (Ani, et al., 2019).

Suitable strategic with the environment of Oman Cement Company

        The marketplace of manufacture supplies claimed to be a thriving marketplace, especially in Oman. There has been dynamic progress of the construction and manufacturing in Oman ever since as the previous two decades offered a big chance for OCC to be the leader of the other companies in manufacturing this business.

Assets and capability of Oman Cement Company

        Essentially rare resources are accessible in the excavation close to the plant and represented raw material is about 98% which is good for the OCC brand to create a great position in the Omani (Rosario & Chavali, 2016).

The success or failure from a strategy is based on how the company could review and observes the internal and external environment. Strategy analysts and experts believe that the external environment for every industry included three parts; they are Micro, Macro and opponent/s environment. The external environmental part claimed to be the one that persuades for cement manufacturing in Oman global as well as specifically in Oman Cement Company as we will discuss in this section (Purohit, 2018).

Macro-environment Factors

There are six environmental factors which have persuaded the business as mentioned below:

Political and authorized factor

            It is clear that the government rules and policies have some significant impacts on the company presentation; therefore these factors have to be observed by the strategists and accustomed their planned strategies in methods which direct the company to positive results as well as success. An assortment of activities and progress in Oman built up tremendous increasing require for cement. For the significant of cement manufacturing for expansion strategy in long term, the government settled Oman Cement Company with 100% support of government at the beginning, then after the essence of privatization rule, the government assets condensed to only 51%. Another biggest local cement company as the competitor of OCC is a private Raysute Cement Company (RCC) (Singh, 2018).

The trend in the economy

            Until the end of 2008, Oman contains a standard economic with a stable and strong currency. The country also gets a profit for the increasing costs of petrol. The stable economy in Oman along with the constant demand for development has increased the marketing for cement itself which surpassed the manufactures of the cement companies. Based on the yearly report, the predictable amount of cement for 2009 reached 5 million tons. Along with the affiliated company, the calculation has been made by the biggest financing company for the daily request for cement in Oman in a number of 12000 tons daily. These points to Oman’s economy is offering a benefit market, which is best for the local cement companies to convince reliable request of the customer and conclude their development (Fernandez & Kumar, 2016).

Social Trend

            The populations in Oman presented the number of 2,743,000, and also added with about 672,000 expatriates with the birth velocity is more than 3%. The standard age for the people in Oman to get married is below than 25 years. The vast development populations along with the growing amount of the graduate young talent people take part in the business has made the expansion on the presented building service, and vital infrastructure in the country itself has increased a massive demand for cement. Developing profits and globalization have switched the lifestyle of the people and their thought about the usage of their properties as well. These factors lead to new building constructions, reconstructions, and also modern styles of flats which replaced the simple traditional houses. Therefore, the government motivated the local cement companies to take part in the development of their country (Narwal, et al., 2018).

The trend of technology

            Nowadays, technology in cement industries has implemented essential equipment for advancing resources. The use of technology minimized the cost and enlarged manufacture which fulfill a huge demand, and also decreased the negative released and pollution in the environment. Technology supports the cement industries in many factors such as interactions, marketing, and handling the information from customers to monitoring the demands and improve the services as well (Ally & Bwana, 2019).

Legal aspects

            The cement plants in running their business in Oman based on the policies, which are directed by “the Ministry of Commerce and Finance”. The registration of all cement companies is made under the Muscat Security Market (MSM), which also set up their Commerce and Management, United Kingdom Licensed, and also the International Journal of Economics with the agreement with Ministry of Commerce and Finance. The Ministry has made the policy in the environmental laws which required the cement companies to create the environment-friendly working place and also addressing the issue in pollution.

References of External Environment Analysis of Oman Cement Company

Ally, O. J. & Bwana, K. M., 2019. TESTING FINANCIAL DISTRESS OF MANUFACTURING FIRMS IN TANZANIA: AN APPLICATION OF ALTMAN Z-SCORE MODEL. Business Education Journal .

Capita, A., 2011. Saudi cement sector. Analyst 966, no. 2, p. 43.

Fernandez, M. & Kumar, R., 2016. Dividend Trends in the GCC: A Survey. Journal of Accounting and Finance , p. 96.

Narwal, T. et al., 2018. Successful Implementation of New Technologies in Sour Oman Fields: Securing High Risk Wells, Savings & Production Increase. Abu Dhabi International Petroleum Exhibition & Conference.

Purohit, N., 2018. Marketing strategies of selected cement companies of Rajasthan a comparative analysis.

Shariq, M., 2016. Bankruptcy Prediction by Using the Altman Z-score Model in Oman: A Case Study of Raysut Cement Company SAOG and its subsidiaries. Australasian Accounting, Business and Finance Journal, pp. 70-80.

Singh, D., 2018. Stock Price Determinants: Empirical Evidence from Muscat Securities Market, Oman. Firm Value-Theory and Empirical Evidence.