Section 4: the airline company “Ryan air”

        First of all, after the detail discussion of the ryanair, it can be determine that the strategies of ryanair must be develop to determine l lathe major issues of the organization and also maintain its low cost approach for all the customers because its specialty attract the customers and make it profitable organization. Through its core competencies, ryanair strategies must be improvement making and waste minimization and better utilization of resources. The core competencies define its ability to finish all those operations that are not supportive and value added. By unnecessary processes eradicated prices can be minimize. Careful planning must be required to increase the efficiency so ryanair adopt improvement making strategy that supports its corporate culture.  The real-time initiatives must be taken by the employees and then management as a whole implement the change. The deficiencies of the organization cannot be detected if the employees of the organization not properly connected with customers. Because only employees may not give accurate suggestions related to new change so the ryanair provide opportunities to all its employees to take better initiatives for the betterment of the organization. The next core competence related to maximize the ability of ryanair is to increase the number of routes offer by maximizing the number of customers travel. This core competence show that ryanair use its aircrafts more than before and multiple use its routes to make its profitability higher than before by utilizing its resources more and more. And employees must know that how to properly manage all the resources to get better results and enhance the earnings ratio and this all would be happen with the contribution of employees on different segments of business. (ukessays.com, n.d.)

SFA evaluation of the airline company “Ryan air”

        When business have multiple strategies then it is difficult to select the best one for the business and face problems while implementing and assessing the usefulness and effectiveness of strategy. An effective approach and options must be selected to consider the suitability, feasibility and acceptability of every option. Any strategy must be fulfilling at these three criteria to become successful and ryanair also determine this model to implement any sort of strategy. Suitability means that company determine is the strategy is better to use to meet the requirements of the company or not. In different criteria the suitability consider very important like capability, expectations and environmental suitability. These types can be divided into further categories according to the requirement of the organization. For determine the suitability consider the strategy use the strength of company effectively or strategy remove the difficulties that are identified. Acceptability belongs to the stakeholder reaction, risk and measuring return after the implementation of the strategy. Based on the benefits, returns must be measured and financial and non financial effects must be determined. Feasibility of this model decides finally about the implementation of the strategy; determine the resources, abilities and capabilities of the business to implement the strategies. Financial feasibility is also very important to determine the future needs of the business by observing the cash flow, many other financial test with break even analysis. It also determines how much material, management power, equipment and man power is required to implement the strategy. (oxfordcollegeofmarketing.com, 2019)

Summary/conclusion of the airline company “Ryan air”

        Ryanair is a very well reputed and successful organization that provide excellent services at most lowest price rate. They are well organized and run successfully but still they have some problems and many issues arise in their strategies. The resources and competencies must be determine at every step to consider the effectiveness and strength of its strategies and make more effective strategy that meet the requirements of the organization and provide more profitable results in future and also engage all its employees with customers and define a comfort zone for all the people.

References of the airline company “Ryan air”

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