Importance and advantages of observational research

        Observational research is important because it offers a real world for observation rather than of creating different hypothesis or theories about a thing or system under observation. There can be better explanation and description of consumers’ behaviours thus providing least hypothesis. (UPF, 2015). Likewise, in this research, the observational research will allow to deeply observing the behaviour of the stakeholder and then the observation will be used to improve the experience of the stakeholders, as well as to improve the overall organizational performance. 

            It allows researcher to see that how a thing under observation works when it is together or in a community and how it responds when it acts separately. It is very best to study behavior of human beings that how they behave in a separate environment and what is the difference in their behavior when they are living in a community or in gathering. Different types of researches can be conduct on well beings behavior in accordance with the different but main factors of the society (NEAC, 2012).

            This research allows researcher to get the idea about the behaviour of the employees, as well as of the customers of the Dhofar bank as it allow the researchers to observe the different changing conditions and get results in a actual way which does not remains same in variable conditions (Brown & Creswell, 2017). 

        Based on demographics, observational research could be used to improve the quality of behaviour at Dhofar bank through the observation and social interactive analysis. 

Discuss the key points to be considered when using Observational research 

Following are some of the key points that are suggested to organize the observational research at Dhofar Bank. 

Purpose of conducting research:

The prediction and explanation of the research should be generalizable.

        The Dhofar bank observational research must be based on interpretation or somehow linked to post structures given. As information about human behavior  can be tape in a direct way with relying on the other people perspective (UKE, 2016)

Researcher role:

        Role of researcher in Dhofar Bank observational research is to translate and interpret things in a described way to gather information and knowledge about the behavior of employees and customers for further carrying out its research in a manner full way such as in improving the behavior of the employees as well as to improve the customer experience.  

Interpretation of the observer must be strong enough so that gain of data can be done in most observed way as required for research (Brown & Creswell, 2017).

Researcher and participant relationship: 

        Following are some of the suggestion that should be addressed during the Dhofar Bank observational research. 

Dohfar Bank Observational research is conducted base on the evaluation of the behavior and relationship between the (Given, 2008) 

Researcher position in the duration of conducting research must be clear because it influences the change in research and can lead to different situations regarding that change.

If researcher conducts rigorous and exact research, truth can be obtained from that hard research.

Truth is co constructed in this type of research or may be considered as unreality.

References of Importance and advantages of observational research 

Brown, K. W. & Creswell, R. M. R. a. J. D., 2017. Mindfulness: Theoretical Foundations and Evidence for its Salutary Effects. [Online] 

Available at: https://www.researchgate.net/publication/242497011_Mindfulness_Theoretical_Foundations_and_Evidence_for_its_Salutary_Effects
[Accessed 2019].

Given, L. M., 2008. The SAGE Encyclopedia of Qualitative Research Methods. In: s.l.:s.n.

Glymour, 2019. The Future of Observational Epidemiology: Improving Data and Design to Align With Population Health. American journal of epidemiology.

John, 2013. The Role of Academic Research in Student Learning. [Online]
Available at: https://www.huffpost.com/entry/the-role-of-academic-rese_b_2204769
[Accessed 2019].

NEAC, 2012. Ethical Guidelines for. [Online]
Available at: https://neac.health.govt.nz/system/files/documents/publications/ethical-guidelines-for-observational-studies-2012.pdf

Sekaran, U. & Bougie, R., 2016. Research methods for business: A skill building approach. s.l.:John Wiley & Sons.

UKE, 2016. Structure, Strengths And Weaknesses In Observation. [Online]
Available at: https://www.sukesays.com/essays/psychology/structure-strengths-and-weaknesses-in-observation-psychology-essay.php

UPF, 2015. Innovative Market Research Company NYC. [Online]
Available at: http://upfrontanalytics.com/the-pros-and-cons-of-observational-research/