Essay on Benefit from Advertisement

        There are many organizations around the world that has achieve massive success due to effective marketing strategies. Through marketing not only organizations can create brand image into the mind of the customers but can also enhance the sales which leads to increase in profitability. Without advertisement the organization will unable to convey its products information and the customer will remain unaware from the product’s benefits (Spender, 2014). The huge corporations like Uber use various advertisement strategies which include placing ads on various websites. Through their effective advertisement strategy they have gain immense benefits which include brand creation and increase in revenue (Economist & Kourdi, 2015). 

         There are many advertisement strategies which the organization can use to achieve various benefits. In the above table the marketing budget is provided in which various advertisement strategies are provided along with their costs. The organization have the choice to choose those advertisement strategies which it things will best suit their operations. Through brochures, radio and television advertisement a huge amount of customers can be attracted toward the corporation and the company can increase its revenue. The organization also have the option to conduct research to find out what customers are looking for than create an advertisement strategy in which the main issues of the customers can be addressed (Kotler, 2008).

            The thing which should be considered while preparing marketing strategy is the cost. Sometimes the overall budget of the corporation gets disturbed due to the marketing expenses. Therefore choosing the wise marketing strategy is important for any business so that its cost won’t increase up to lot of extent (Economist & Kourdi, 2015). The effective advertisement would lead to increase in revenue, profitability and reputation of the corporation. Advertisement play key role in creating customer royalty. Furthermore through unique advertisement strategy the organization can differentiate itself from the rest of the competitors and the company will able to create its own identity.

References of Benefit from Advertisement

Economist, T. & Kourdi, J., 2015. Business Strategy: A guide to effective decision-making. s.l.:PublicAffairs.

Kotler, P., 2008. Principles of Marketing. s.l.:Pearson Education India.

Spender, J.-C., 2014. Business Strategy: Managing Uncertainty, Opportunity, and Enterprise. s.l.:OUP Oxford.