SWOT Analysis is actually a reliable and useful tool for the identification of Threats which the company is facing, Opportunities which are available to the organization, Weaknesses that the firm has, and Strengths that the organization seems to possess (Sarsby, 2016).

The SWOT analysis of Ooredoo is as:

Strengths

        Strong brand: Ooredoo is quite a powerful brand and it has gained recognition in many countries. It has a loyal customer base and its services are not confined to a specific place or country. It is operating in many nations and successfully providing its telecommunication services with a good internet experience. Considering the fact that Ooredoo has the vision of making lives better, it has gained recognition which is one of its strongest strengths in the market.

        Large customer base: Ooredoo is an international telecommunication organization that has gained its place among the consumers by providing promising solutions in terms of services. Understand the perception of customers, the company has delivered effective telecom services which is the reason why it has a very large customer base across nations. It is operating in different nations but it still has a loyal customer base by providing what the competitors are unable to offer. An organization gain customers if it is transparent with them and is offering reliable services. Both of these strategies are adopted by Ooredoo and that is the reason why it has a strong customer base on which it can rely (Yuece, 2012).

        Leading networks 5G and 4G: In the world of telecommunication, it has very become significant to keep the customers updated with the latest services like providing hyper-fast speeds of the services. With the prevalence of the fourth generation or 4G, customers have been offered various features and good internet speed. However, with the fifth generation or 5G networks, the traffic and speed both are bound to increase. The demand of consumers in terms of speed and features is very high which places a heavy burden on the telecommunication organization. However, Ooredoo is dealing with it efficiently and providing the services that consumers need. It is one of the reasons why customers prefer this organization instead of others (Snelling, 2012).

        Efficient in cost optimization: Every telecommunication company is facing a significant issue in the industry and it is all about high costs which have to be invested in delivering the required capable services. For instance, keeping up with the fifth generation of networks is not easy, especially in terms of cost because new devices are required and the whole procedure is not as affordable as it seems. Therefore, it is also very important to ensure that the overhead costs are not overwhelming the company. Ooredoo ensures that the costs are optimized in the best possible way and the profits in return are substantial (Tar, 2013).

Weaknesses

        Speed: As the industry is moving towards more advancement and digitalization, it is becoming more of a necessity to increase the speed of network. When it comes to the fifth generation cellular networks, the speed has increased up to almost in the rates of gigabytes and this speed is very tough to support. After all, the technology required for supporting this is still being developed or is very expensive to purchase. Customers at present require this speed and soon, Ooredoo will have to provide such a speed in the cellular networks. At the moment, the organization is unable to do so and that is why it is considered a weakness. However, this weakness depends on the digitalization of the whole industry. Therefore, it doesn’t pose a serious threat to the organization which might make it considerable in this report.

        Digitize Faster: It can actually be said both the speed of cellular networks and faster digitalization are interconnected and it is understandable that with the digitalization, the telecommunication industry will be able to increase the speed of the services that it is providing at the moment. 5G or Next Generation communication has announced the next phase of the standards of the telecommunications beyond the current mobile communication of fourth generation. The system of fifth generation, after all, aims to achieve over ten gigabytes per second which will be implemented within 2020. That is why it is important for the company to solve the issue of digitalization for transmitting the data through a wider bandwidth.

            New entrants: Telecommunication industry is quite a broad one and there is always a possibility that a new company might emerge in the industry and pose a threat to the existing companies. Even though Ooredoo has been leading the spectrum for a while now, it is still a threat and a weakness that new entrants may disrupt the consumer base of the organization.

        Language barrier: It can be said that language is a source of communication and connecting with others. For an international company, it is even more significant to focus on the foreign language so that consumers with that language can also be attracted by the organization. For instance, if the audience of the organization also comprises foreign individuals then it is significant for the company to not only be proficient in that language but also convey it to the workers so that they can target the customers and attract them. Most of the workers in the organization are native and localities. It means that employees are unable to communicate better when it comes to English language. They are not that proficient in the foreign language and the organization is unable to hire the workers that are not only capable but also skillful in English

References of SWOT Analysis of Ooredoo Current Issues and Solutions

Ooredoo, 2019. Financial information. [Online]
Available at: https://ooredoo.com/en/investors/financial_information/

Ooredoo, 2019. Who we are. [Online]
Available at: https://ooredoo.com/en/who_we_are/

Sarsby, A., 2016. SWOT Analysis. s.l.:Lulu.com, .

Snelling, J., 2012. The Influence of the SWOT Analysis in Organizational Development Strategic Planning. s.l.:GRIN Verlag, .

Tar, A., 2013. Apple SWOT Analysis. s.l.:GRIN Verlag, .

Yuece, I., 2012. SWOT Analysis of McDonald’s and Derivation of Appropriate Strategies. s.l.:GRIN Verlag, .