Further
digitalization: It has already been discussed
above that the lack of digitalization is a weakness of Ooredoo. It is because
of the fact that due to the insufficient technologies, companies are unable to
support the network of fifth generation because the data that it provides along
with the features outclass that of the previous generation. For instance,
Massive MIMO is the technology that can be used but there are not sufficient
resources at the moment which can be utilized by the organization. On the
positive side, it can be said that the time is passing, the Telecommunication
Company is becoming more technological and the organization can take advantage
of this opportunity by supporting the technologies which can facilitate the
delivery of fifth generation networks (Borucka, 2018).
5G: In
the telecommunication industry, the upcoming of fifth generation networks is
actually quite a massive opportunity (Hu, 2016). There is
a very high demand of customers in the industry about the wireless networks of
fifth generation. Fifth generation of cellular networks offers a wide range of
features which are not available in the fourth generation. It is one of the
reasons why the arrival of fifth generation is anticipated so much. Ooredoo can
take the advantage of this opportunity by delivering services associated with
the fifth generation and attracting more consumers (Ayman Radwan, 2014).
Internet of Things: It
can be said that with every passing day, humans are connecting more and more
devices to the Internet. These devices can be of various types ranging from
simple personal devices like cell phones, appliances to industrial devices like
robots, medical equipment, and navigation equipment. The interaction of such a
broad range of devices through internet without any intervention of human has
introduced a complete new concept associated with connectivity and that is
referred as Internet of Things which is becoming the mane of many
organizations. Ooredoo can also incorporate the IoT into its existing
technology and offer a new mode of services to its consumers.
Threats
Price war: Ooredoo
faces a tough competition in the market and to ensure that it is still working
in the industry while ensuring that consumers are not preferring others over
it, the company has to offer a price that is better than the one which is being
offered by the competitors. It creates a price war among the competitors and the
organization faces a threat because at the baseline, if it further adjusts the
prices, the whole competition will not be beneficial for the company. That is
why, the organization has to ensure that even though competitors are changing
prices, they are not facing any threat.
Competitive dynamics: In
the telecommunication industry, there is a very strong competition and
considering the fact that this industry is quite wide, any type of company can
enter into the market regardless of its size. This poses not only a threat but
it can also be considered a weakness of the organization because it means that
the organization has to not only keep the new competitors in their
consideration but also make strategies for countering their strategy. For
instance, Ooredoo cannot stick to a constant plan if there are new competitors
that are entering into the market because they can either steal the customer
base of the organization or offer the solutions which might disturb the sales
of the telecommunication organization. Therefore, a fluctuating competition is
a threat to the organization (Mohanan, 2017).
References of Ooredoo Current Issues and Solutions
Ayman Radwan, J. R., 2014. Energy Efficient Smart
Phones for 5G Networks. s.l.:Springer, .
Borucka, B.,
2018. SWOT & SO WHAT?: Make sense of your plans. Understand SWOT and
be smarter than others in business planning. Get to know how to match SWOT
with 4P Marketing Mix. Twist the SWOT analysis into matrix.. s.l.:Exertus
Group LTD, .
Hu, F.,
2016. Opportunities in 5G Networks: A Research and Development
Perspective. s.l.:CRC Press, .
Mohanan, V.
B. R. A. I., 2017. Powering the Internet of Things With 5G Networks. s.l.:IGI
Global, .
Ooredoo,
2019. Financial information. [Online]
Available at: https://ooredoo.com/en/investors/financial_information/
Ooredoo,
2019. Who we are. [Online]
Available at: https://ooredoo.com/en/who_we_are/
Sarsby, A.,
2016. SWOT Analysis. s.l.:Lulu.com, .
Snelling,
J., 2012. The Influence of the SWOT Analysis in Organizational Development
Strategic Planning. s.l.:GRIN Verlag, .
Tar, A.,
2013. Apple SWOT Analysis. s.l.:GRIN Verlag, .
Yuece, I.,
2012. SWOT Analysis of McDonald’s and Derivation of Appropriate
Strategies. s.l.:GRIN Verlag, .