Blue Ocean Strategy of Ooredoo Current Issues and Solutions

        Blue Ocean Strategy is all about entering a new market with the production of a new product. In the case of Ooredoo, it faces a very tough competition in the telecommunication and mobile industry which poses a significant threat to the company. In order to deal with this threat and issue, the organization can think about developing a product like a smartphone which hasn’t been developed by other telecommunication companies and facilitated consumers.

        This way, the organization can secure a better place among the targeted audience and it can open new ways for the company to earn the revenues. Even though there are various other competitors in the market that produce smartphones, it is irrelevant to the organization because Ooredoo wishes to the beat the competitors in the telecommunication industry and not the mobile industry. The audience that it will target comprises customers using its services. There is another option that the company can think about taking and it is about creating a prototype service which features the wireless network of fifth generation. This strategy is actually bound to leave the competitors behind because the resources required for the development of such networks are not commonly available and the company take advantage of this