Task 3: Discuss and elaborate 4 software technologies/strategies/techniques required. Omni-Channel Presence/Support

        The new habits of shopping include consideration, purchase and cross-channel research. According to the statistics around 90 percent of the customers suppose unimpeded communications crossways multiple devices and channels. That approves the readiness of the Omni channel importance for businesses (OAB NET BANK, 2019).

Video Chat:  it is the latest technology that can allows the businesses to communicate with customers face-to-face and intensifies the cross-channel, personalized, consultation experience and visual demonstration.

        Screen Sharing:  It is a kind of interaction method that is used by the customers to share the screen with the agents to effortlessly restructuring any problems with completing transactions, filling out forms and so on.

Co-browsing:  it is the technology of the graphic engagement system driving the customers and agents on similar page, at the same time to effortlessly direct the customer via complicated processes (Oman Air, 2019).

Document Interaction: safely interrelates with documents of the customers and comprises technologies like e - signature for improving the security.

Extensive Personalization

         The technology for the personalization is the major trend in the e-commerce technology. Some of the consumers also assume a shopping experience that is relevant to their personality depending on their preferences (Sulaiman & Adeeb, 2106).

 In the ecommerce business the Personalization comes from knowing about the affiliations and tendencies of the customer. Luckily, this technology has changed to have that feature for the customers.  Approximately every action of the consumer on the internet is seized and turned into records volume, concerning the big data (JORDAN, 2019).

        The machine learning analytics and Artificial Intelligence (AI) the drive patterns customer behavior, affinities and trends, while data interpretation, this is because the businesses are offered with the expectations and desires customer, driving potentials for personalization.

The Mobile Shift

             In the e commerce business failing to offer a mobile-oriented experience of shopping may result in avoiding state; so, businesses must focus on technologies equipping with the features mobile-friendly (Turban, 2010).

        Location-based Marketing – Some businesses can distinguish the geographical whereabouts of a customer to market products to them that are oriented to a specific location.

        Mobile Apps E-commerce – some of the Apps that provides the ability to repeatedly involve with customers and familiarize with suitable and new purchase features.

        VR/AR Guidance - Assimilating AR and VR technologies offers a guided and immersive mobile users experience of shopping which permit customers to expressively linked with brand (Turban, 2010).

            Internet of Things (IoT) – IoT helps to better know about the trends of the consumer with a variety of devices the connectivity-enabled. The scope for customized mobile experiences shopping is increased.

References of software technologies/strategies/techniques required. Omni-Channel Presence/Support

JORDAN, J., 2019. How Much Does an eCommerce Website Cost in 2019?. [Online] 

Available at: https://www.atlanticbt.com/insights/how-much-does-ecommerce-website-cost/

OAB NET BANK, 2019. https://www.oabnetbank.com/netteller-war/. [Online]
Available at: https://www.oabnetbank.com/netteller-war/
[Accessed 2019].

Oman Air, 2019. Oman Air Launches Its Internet Booking Service. [Online]
Available at: https://www.omanair.com/en/about-us/press-releases/oman-air-launches-its-internet-booking-service
[Accessed 2019].

Sulaiman & Adeeb, 2106. A Proposed Model for Buyers Agent e-commerce Systems Based on The Quality of Information. International Journal of Computing and Network Technology, pp. 243-641.

Turban, 2010. Electronic Commerce: A Managerial Perspective. s.l.:Pearson Education India.