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Conversational Marketing of Business and EC models.

Category: Business Communication Paper Type: Report Writing Reference: N/A Words: 180


        The traditional channels of the marketing flow as a one-way order, whereas a new conversational marketing concept has increased. Opening mediums of two-way communication have carried a lot of benefits to accomplishing success in the e-commerce.

Some of the technologies used for the marketing in E- commerce are.

        Live Chat - A feature for the conversation where in the e commerce business the support team can connect with their customers by using chats features. It permits for e-commerce businesses to initiate a preventive invitation of the chat to specific customers who have definite issues.

        Chatbots – in the ecommerce business the Chatbots are outstanding tools for the conversational marketing. They also offers the customers with responses by using discussions taken from numerous channels.

Messaging on Mobile – the business also use the smartphones, that are another method for businesses to access their customers. 


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