The traditional channels of the marketing flow as a one-way order, whereas a new conversational marketing concept has increased. Opening mediums of two-way communication have carried a lot of benefits to accomplishing success in the e-commerce.
Some of the technologies used for the marketing in E- commerce are.
Live Chat - A feature for the conversation where in the e commerce business the support team can connect with their customers by using chats features. It permits for e-commerce businesses to initiate a preventive invitation of the chat to specific customers who have definite issues.
Chatbots – in the ecommerce business the Chatbots are outstanding tools for the conversational marketing. They also offers the customers with responses by using discussions taken from numerous channels.
Messaging on Mobile – the business also use the smartphones, that are another method for businesses to access their customers.