Some of the factors that are responsible for the less e-commerce practices are as follow:

Cost of implementation: Amongst there are different factors that have been recommended for influence on the decision of adoption is the implementation cost. These are defined as the overall quantity that will have addition cost for the business  (Daily, 2012).. There are a lot of ecommerce organizations that believes that e-commerce implementing cost is very high and this money can be used to accomplish another goals that might prove more profitable and effective as compare with the e-commerce benefits (Ecorner.com.au, 2018)

Security: the security in the ecommerce business can be defined as degree, which the consumers thinks that their online payment is allowed from unauthorized use, access, destruction and alteration. Even though there is a relationship among the privacy and security, but there are a lot of differences, amount both terms, for example the privacy is connected with what companies deliberately choose to do with the data of their consumers, the security, on the other hand, is concern with some sort of unplanned consumers data compromise to third party ( for example, identity theft and hackers) and from survey  it is also conducted that the maximum number of online fraud risk  is about 31 percent. So from these, many Nigerians believe that their credit card information is not secure on internet (Sulaiman & Adeeb, 2106)

Privacy and confidentiality: Numerous people connected with the ecommerce business are scared to reveal their private information depending on a risk assessment and the comfort with which consumers of the personal information, transaction and browsing habits can be analyzed possible chances for mistreating information may increase the privacy level. Consequently it can be demarcated as the degree to which consumer’s trusts that e-commerce will not compromise their privacy (ANGUS, 2014).   

Authenticity: The reason why many of the business not go for the ecommerce practices that they know the fact that the customers are less likely to trust  on the authenticity of the product that they saw online. Because of the increasing number of misguiding an unreal images of the product, it is very common that the customers not get the exact item that they order from the internet. Therefore, the customers not prefer to use e commerce for buying items and it hinders the business to use Ecommerce practices. It permits for e-commerce businesses to initiate a preventive invitation of the chat to specific customers who have definite issues (ZACHARY, 2018)

Network reliability: it is obvious that not everything is reliable on the internet world, there are a lot of servers are there that are outdated. Many of the webservers are very outdated that restrict the customers from buying online because the communication with the customer is very poor and time of response is also very high. The business know that they would need extra workforce and changed process that also prevent them to use more e commerce practices (Honeycutt, 2018).

References of Analysis of 4 factors responsible for less EC practices.

ANGUS, B., 2014. 6 Steps to an Effective Ecommerce Privacy Policy. [Online]
Available at: https://www.practicalecommerce.com/6-Steps-to-an-Effective-Ecommerce-Privacy-Policy

Daily, M., 2012. BANKMUSCAT LAUNCHES E-COMMERCE INITIATIVE. [Online]
Available at: https://muscatdaily.com/Archive/Business/BankMuscat-launches-e-commerce-initiative
[Accessed 2019].

Ecorner.com.au, 2018. Costs & issues starting an eCommerce business or online stores. [Online]
Available at: https://www.ecorner.com.au/FAQs-Questions-Ideas-Centre/Costs-Issues-Starting-An-eCommerce-Online-Business

Honeycutt, L., 2018. Speed and Reliability are Key When Choosing an Ecommerce Web Hosting Solution. [Online]
Available at: https://www.entrepreneur.com/article/311689

JORDAN, J., 2019. How Much Does an eCommerce Website Cost in 2019?. [Online]
Available at: https://www.atlanticbt.com/insights/how-much-does-ecommerce-website-cost/

OAB NET BANK, 2019. https://www.oabnetbank.com/netteller-war/. [Online]
Available at: https://www.oabnetbank.com/netteller-war/
[Accessed 2019].

Oman Air, 2019. Oman Air Launches Its Internet Booking Service. [Online]
Available at: https://www.omanair.com/en/about-us/press-releases/oman-air-launches-its-internet-booking-service
[Accessed 2019].

Sulaiman & Adeeb, 2106. A Proposed Model for Buyers Agent e-commerce Systems Based on The Quality of Information. International Journal of Computing and Network Technology, pp. 243-641.

Turban, 2010. Electronic Commerce: A Managerial Perspective. s.l.:Pearson Education India.

ZACHARY, 2018. eCommerce Authenticity - It Matters. [Online]
Available at: https://www.taskhusky.com/blogs/ecommerce-insights/shopify-bigcommerce-ecommerce-authenticity-it-matters