Problem Statement and Most Beneficial Ways to Build Customer Loyalty in Retail Industry in Oman

        The importance of the retail sector of Oman has increased because of several facts, for instance, increase in population, increase growth in the GCC region, increase in tourists, incomes and the number of international festivals and events taking place at the World Cup 2022. The increased profit of the retail sector has increased competition in the industry. Since the retail industry produces homogenous products, gaining a customer is loyalty is crucial among retail stores. One major benefit of gaining customer loyalty is that the costs of the organization decrease and there are greater chances of long term profits because customers are loyal to the brand and its products. The increase in income and purchasing power the people of Oman are now more interested in shopping. One reason for the rapid increase in incomes is the Omanisation so it is important to achieve customer loyalty. This research attempts to find the most beneficial ways to achieve customer loyalty in the retail sector of Oman.