Theoretical Concepts and Framework of Most Beneficial Ways to Build Customer Loyalty in Retail Industry in Oman

        Some dependent and independent variables have been developed in order to conduct good research. The aim of all this is to get results that will help the retail sector in Oman to come up with accurate policies that will allow them to gain greater loyalty from customers. The following is the framework used to test the variables generated in this research paper and customer loyalty is considered as a dependent variable while service quality, price strategy, and store attributes as independent variables.