Significance of Study of Most Beneficial Ways to Build Customer Loyalty in Retail Industry in Oman

            This research is significant in the sense that it adds to the understating and knowledge that what are the most beneficial ways by which the retail stores can achieve customer loyalty and contributes to industry profit. This research study enlightens factors of most beneficial ways to achieve customer loyalty in the retail sector of Oman. This research is assessable in general retail industries as well as retail stores in Oman and other countries; however, the research is specific to Oman. There is hardly any research available that looks for the most beneficial ways to achieve customer loyalty in Oman, hence this research significantly contribute to the literature and open ways for future research.