Innovation defined as the process of creating and applying a new concept or idea. It’s the progress of delivering the new valuable concepts to convert them in valuable products; processes or approaches or services of practice. These valuable concepts are actually the outcome of creativity, which is the requirement for innovation. Creativity is the capability to mix the concepts or ideas in an exclusive method or in order to create valuable relationship between those ideas. In simple words, creativity delivers fresh and innovative ideas intended to make quality enhancement in organizations while innovation brings up these ideas into practice (Anon., 2003). The aim of this paper is to present about the importance of creativity and innovation as fundamental abilities for Khimji Ramdas LLC which headquartered in Muscat to achieve their goals, and also observe the barriers which influencing the company to the creativity and innovation. 

Reference of Development and Sustainability of Khimji Ramdas LLC

Anon., 2003. Harvard Business Essentials: Managing Creativity and Innovation. s.l.:Harvard Business Press.