From the analysis above, it is clear that creativity and innovation
is quite important to maintain the sustainability performance from any
companies. The climate for creativity and innovation in a company is essential
as the research mentioned that creativity could be important, and mainly in figuring up
the best practices of perform the daily business activities in a company. And
creativity also able to make some duties become more simple for the employees.
Creativity seems to not absolutely put the target on new services and products,
instead, it also considered as the progress which could lead the company to
make innovations and also for the accomplishment of the final objectives.
The creative leaders take an important role in creativity and
innovation in the company since they have the capability to create and put in practice the innovative
resolutions particularly in the context of basically create the complexity or
modify the conditions. The association of a creative leader with HRM is
important to make creativity and innovation practices
throughout the companies. The role of HRM The role of HRM in promoting
creativity and innovation in the company is quite essential starts from
providing the training and encouraging the employees while also make sure for
the appropriate working situation will be perfect to implement creativity and innovation.
The analysis also suggests the 4-As (Aim Assess
Activate & Apply) model, which able to apply easily to support the company
creating and developing the innovative ability.
Since creativity and innovation are two main
factors which influenced the development and sustainability of the company, it
is important for the company top figure out the best way to improve the
creativity and innovations among the employees to achieve the goals of the
company.