A sustained innovation arrives from improving an assortment sense of idea; start from releasing the creativity of the employees through the organization and also from training them to realize the available opportunities (Goodman & Dingli, 2017). Recommendations for action to promoting and sustaining organizational creativity and innovation are:

Free communication between the managers with the employees

        A free communication between management and employees will able to set up the phase for an ambiance of trust. If a company wants to create a further trusting standard, then they cannot expect that their employees will start the first step. Instead, the company leadership must inspire the process of free communication by giving out information with workers regularly.

Deliver a clear sense of objectives

        Having and delivering a clear point will let every person in the company to focus on innovation where it will able to create the best value for the company. Innovation also defined as creating a new measurement of performance. A clear sense of objectives will helps to settle on the concepts or ideas for the employees to concentrate on

An acceptance for failure and risk

        Accepting some amount of failure as an important step of expansion is an essential sector of motivating innovation. Innovation contains risk, and the employees would not take any risks if they cannot understand clear objectives of the company. Therefore, a company should have a clear and also flexible framework to practice and realize that failures are one of the steps in learning progress.

References of Recommendation of Development and Sustainability of Khimji Ramdas LLC

Brem, A., Puente-Diaz, R. & Agogué, M., 2017. The Role of Creativity in the Management of Innovation: State of the Art and Future Research Outlook. s.l.:World Scientific.

Goodman, M. & Dingli, S. M., 2017. Creativity and Strategic Innovation Management: Directions for Future Value in Changing Times. s.l.:Taylor & Francis.

Mann, L. & Chan, J., 2011. Creativity and Innovation in Business and Beyond: Social Science Perspectives and Policy Implications. s.l.:Routledge.

Sloane, P., 2007. The Innovative Leader: How to Inspire your Team and Drive Creativity. s.l.:Kogan Page Publishers.