Introduction of cyber-security

Data Breach

                   Customer data security is the priority of many modern companies that want to remain successful in the market. Companies install protection software and introduce cyber-security measures at each level of their organization to prevent problems such as data breach, external attacks, and financial frauds with customers. Somehow, because of limitation such as lack of attention towards improving data security systems companies sometimes fail to provide safe and secure services to their customers. As a result of this company face security conflicts and data breach incidents that draw an impact on the overall trustworthiness and customer perception towards the company.

            In the past few years, a number of data breach and website hacking incidents are recorded that causes to increase the importance of cybersecurity in the organization. In 2011 Sony company faced data breach incident because of the flaw in iOS. In this incident, more than 77 million customers' accounts were breached. Hacker’s stolen important information about customers such as address, credit card details, phone numbers, passwords, and secret questions with answers. Incident caused a great impact on overall customer perception and trustworthiness towards the Sony Company (Afroz, Islam, Santell, Chapin, & Greenstadt, 2013). A research study was conducted to measure trust and perception of the affected customer towards the company. According to research findings customers started perceiving Sony company less trustworthy but still, they agreed to purchase products from Sony in the future. Research findings proved that consumer awareness about data breach is a supporting factor for the decrease in customer perception and trust towards the company after data breach incident.