Introduction of Business in The Global Context

        Culture is known as the social behaviour of individuals in the context of human societies. Culture refers the growing deposit of religion, hierarchies, values, meaning, attitude, experience, knowledge, belief, material object, the concept of the universe, spatial relation, role are acquired by the individuals or a group of people in a sequence of generation. Furthermore, it is defined as the ‘communication is the culture’ and ‘culture is communication’. With the help of communication, the culture is also defined as in different cultures; different communication styles and languages are used in order to differentiate from one another. Different types of culture have different types of language through the uniqueness of the culture defines. Adding more, society plays an important role in the perspective of the culture as the social behaviour and norms are present in human societies (Anna & Roudge, 2013).

        There are many types of culture available, which is in the perspective of the different cultures such as the social culture, organizational culture, national culture and regional culture etc.

        Organizational culture is defined as the culture of the business or the environment of the workplace at which different types of individuals are work together in order to achieve the goal in the required time. Moreover, through different culture the diversity increases through which the different types of workers start to do the work together with which the individuals can be able to know about different cultures across the world.

        Commonly, the national culture describes in the nation that which type of the things are happening, how the individuals are behaving at the national level. Moreover, in the culture of the region, the cultures are adopted with the help of the culture of the country but with that different types of more culture are also present in the regional culture.

        Moreover, culture plays a very important role in the context of doing the globalized business. As the nature of the individuals, depending upon their own culture. Different cultures have different thinking through which the sale of the product or services takes place. It is studied that if an entrepreneur can be able to understand the culture of the different countries then they can be able to sell the products and services more effectively to the consumers. Adding more they can be able to attain the attention of the individuals from a different culture in a quite well manner (Büschgens & Thorsten, 2013).

Overall, this study is based on the doing the businesses in the global context in which cultural universal will explained through which the understanding of different cultures take place and how the entrepreneur will be able to expand the business more effectively. Subsequently, in this study, communication across cultures will be explained and through which the understanding of communications skill will be learned.

Cultural universal of Business in The Global Context

         Cultural universal is defined as the globalization of the different cultures present in different countries or regions. Subsequently, Different societies have a different type of cultures through which the behaviour and objects of the culture are defined which are in the context of the cultural universal. Cultural universal is also known as the anthropological universal. Different aspects are mentioned in cultural universal such as the educational system, economic system, social control system marriage and family system and supernatural belief system and these are explained as follows

References of  Business in The Global Context

Anna & Roudge, 2013. Organizational culture and willingness to share knowledge. International Journal of australian culture, pp. 224-571.

Büschgens & Thorsten, 2013. Organizational culture and innovation. Journal of product innovation management, 30(4), pp. 763-781.