Broadcasting and Team Sports by Roger G. Noll

            Roger G. Noll tries to investigate the essence of broadcasting rights and team sports. He examines that what kind of competition affects are there on revenues, coverage as well as competitive balance, with regards to sales of rights and commercial television. The article has included an argument that if sales of rights are not centralized by leagues and television gets more commercial, then it is good for the consumers. But it was concluded in the end that teams, which are financially weak, they may not get any benefit from this competition as well as rights sales’ centralization, and if still leagues wants to do it, then policy intervention is a must for this centralization.

            The article has also analyzed three different aspects related to economics of broadcasting with regards to team sports. The first aspect is sports rights demand, and the second one is sports rights supply for leagues as well as teams keeping centralization in view, and third aspect is to see that what changes in performance are there for sports industry and broadcasting industry keeping the policy in view. The high income nations get a lot of revenues from television broadcasting, like in Europe; the revenue growth has increased in last few years in terms of television broadcasting.

            In the end, it was concluded that most of the popular sports have been able to earn more revenues with the help of television broadcasting. However, how this revenue growth will happen, it is dependent on the fact that what the competition policy is, and what market structure is there for rights. The information provided in the article is very useful and insightful, not only for team sports teams and leagues, but for TV broadcasters as well.