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It can be said that SWOT analysis is the
short form of threats, opportunities, weaknesses, and strengths. This analysis
is seemingly a structure methods of planning that explores these elements with
respect to the company regardless of the location.
In
almost any institution, a satiable performance or outcome is the result of
authentic and appropriate interaction of the management of business along with
its external and internal environment. In addition, on the basis of this
analysis, the determination of external threats and opportunities to the
organization as well as internal weaknesses and strengths occurs. However,
regardless of their significance, many organizations often have or give some
vague ideas and theories of their threats, opportunities, weaknesses, and
strengths.
In
the management of knowledge, the gap analysis actually includes the comparison
of the potential performance with the actual performance. If a company, and in
this case Oman Refreshment Case, doesn’t utilize the present resources in the
best possible way, or forgoes an investment in technology or just capital, it
might perform or manufacture below what it is capable of.
A
method which is utilized for determining just what steps are required to be
taken for moving to the desired state from its current state or condition is
referred to as the Gap analysis. This method could involve the listing some
specific characteristics elements that must be acquired in the future. Moving
on, the gaps are spotted. In simple words, it actually reflects on the
condition at present and seems to prepare for future objectives
|
Strengths |
Weaknesses |
|
·
The surveys of consumers always
seem to rank high in significance to refreshment. ·
The Website of Oman Refreshment
Company is useful and well-developed. ·
Products are reliable and
affordable. ·
Customers enjoy the products which
they purchase. ·
Print is powerful and its online
presence is also strong. ·
Customer staff is knowledgeable and
friendly along with the faculty. ·
Services are precisely focused upon
its customers. ·
All of the tasks are established
and duties are actually defined. |
·
Computers of the staff are not only
outdated but they are also very slow. ·
Lack of understanding about just
how the functional units are operating along with their direction. ·
Materials are both outdated and
damaged. ·
There are too many policies and
rules which are enforced on workers. ·
External communication is
inefficient. ·
There is no separate forum for the
complaints of customers. ·
Resources are not sufficient. ·
Policies are not prominently
posted. |
|
Opportunities |
Threats |
|
·
Using the crisis of budget for
reviewing the allocation of materials. ·
Thinking of some other ways for
creating revenue, for instance, selling cartons of drinks on a discount. ·
Hiring new employees with
innovative ideas. ·
Deliver services of awareness to
administrators. ·
Structure staff meetings every now
and then for enhancing and improving communication. ·
Giving more training to staff for
performing with efficiency. ·
Publicizing the services that the
organization is providing. ·
Increasing the visibility of
organization using the internet. |
·
A seemingly perception that service
hours of the staff can decreased because of online resources. ·
Reluctance to further innovate. ·
Hour and staff cuts because of the
constraints on budget. ·
Technology could take a strain on
the organization due to the constraints on budget. ·
A decrement in the required
resources for staying competitive. ·
Consumer base might be reduced due
to a change in the demographics. |
Chan, E. S., 2013. Gap analysis of green hotel marketing. International journal of contemporary hospitality management, 25(7), pp. 1017-1048.
Dalkir, K.,
2013. Knowledge management in theory and practice.. s.l.:Routledge.
Dalkir, K.,
2013. Knowledge management in theory and practice.. s.l.:Routledge.
Pelau, C.
&. S. T., 2013. Analysis of the consumer's reasons and driving factors
for buying.. International Journal of Economic Practices and Theories,, 3(1),
pp. 60-66..
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